Adobe has given all the applications in its Creative Cloud suite of software a spectrum of new features from Touch editing even in HDR, to new codec capabilities. The new Remix feature of Audition CC can custom tailor an audio track to fit video content durations, and Adobe Primetime will be smoothing the transition to OTT.
Globecast has integrated its private infrastructure with a set of cloud-based tools to provide broadcasters with a new playout proposition.
PlayBox Technology, known for its channel-in-a-box products, has developed CloudAir a software as a service that streamlines workflows to deliver TV from the cloud. It is claimed to dramatically lower the capex cost of running established and start-up television channels. Tata Communications’ has ordered the solution for its cloud-based playout service. PlayBox has a technology demonstration featuring it at IBC.
Keeping the evolving nature of the industry in mind, the theme at Amagi’s IBC 2015 stand will be Broadcast 2.0. The cloud-based play out specialist could win an IBC Award for Storm and is to debut a new playout service to “simplify video content preparation, management, and delivery for broadcasters.”
The intersection of innovation and reality is the theme of Imagine Communications IBC exhibit according to CEO Charlie Vogt. His company has this year chosen to be the first to locate exclusively in the new IBC Amtrium building.
Our partners the ProductionHUB recently published an interview from the 2015 IBC in Amsterdam with Michael Potts of Sony Media Cloud Services.
Moore’s Law has finally hit the broadcast industry where IT technologies are taking over and making 4K a breeze. At the IBC 2015 show in Amsterdam it was equally apparent that working in 8K for postproduction and even broadcast streaming is inevitable, with tools from cameras to editing software and HEVC encoding already primed or in development to handle it. No-one, though, was envisioning a world beyond 8K—except German software engineer Cinegy. It demonstrated a codec that it claimed could decode a Hollywood movie in a second and is built to manage 16K data rates today.
Envivio, best known for its advocacy of software transcoding, demonstrated a range of offerings spanning different delivery platforms at IBC 2015. These included a new cloud DVR package combining various techniques such as software-defined storage, along with recent compression standards for packaging and transcoding on the fly.