SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology July 9th 2018 - 08:30 AM

​The Society of Motion Picture and Television Engineers (SMPTE), the organization whose standards work has supported more than a century of technological advances in entertainment technology, has published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media’s a

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