HDR Primer: Part 3 - Curves & Workflow August 28^th 2019 - 09:00 AM

HDR Profiles - Pros & Cons. An obstacle to HDR adoption has been figuring out how legacy SDR TVs should display an HDR signal. There are about 1.6 Billion TV sets world-wide and 300 Million TV sets in the US.

HDR Primer: Part 2 - Advanced HDR Details August 14^th 2019 - 09:00 AM

HDR is a technology that is evolving quickly on the Professional and Consumer side. Like all new technologies, the devil is in the details. There is confusion about the technical aspects of which HDR technique and implementation are best for a given situation.

HDR Primer: Part 1 - Introduction to HDR July 31^st 2019 - 09:00 AM

High Dynamic Range (HDR) has been getting a lot of attention lately. Dynamic range is the ratio between blackest black and the brightest white that can be seen on a display. High Dynamic Range is the next major step in improving television pictures.

LEDs Change Production Lighting June 21^st 2019 - 08:00 AM

LED lights have fundamentally changed the art of light and shadow. Long gone are the days of heavy, hot lights connected with thick cables and noisy generators. Today’s LED lights are compact, battery-operated and cool enough to be easily handled by a single person.

How Live Production Benefits From Software-Defined Switching April 4^th 2019 - 09:15 AM

As the myriad of live competition television shows continue to attract new and ever larger audiences for TV networks, producing them live has become so complicated that a second technical director (TD), often called a “screens TD,” is now often being employed in concert with the lighting department’s graphics serve…

Using Analysis to Predict the Potential of HDR October 24^th 2018 - 12:30 PM

HDR has dazzled us for some time. But there are instances where SDR may actually tell the story better.

Aaron Sims VFX Studio Innovates With Litepanels’ Gemini July 12^th 2018 - 01:00 PM

Aaron Sims Creative, a full-service creative boutique for cinematic visual effects based in Los Angeles, has adopted Litepanels’ all-new Gemini 2x1 LED soft panel with precision color control and a broad array of dynamic lighting and cinematic effects for versatility in creating unique lighting setups.

Welcome New Low-Budget Videographers January 5^th 2018 - 11:00 AM

Because of the the holiday season, a lot of young people now have new video gear and may be anxious to try out their video production skills. The good news is today’s technology can provide great images at a lower cost than ever. An important, less technical, skill is…

What Does “A Look” - Look Like? April 7^th 2017 - 10:00 AM

Broadcasters and videographers use various strategies and elements of craft to effectively communicate our stories to viewers. First and foremost, the storytelling imperative requires a clear communication of genre.

The Quality of On-Camera Lights Can Make a Difference December 30^th 2016 - 12:05 PM

Small on-camera LED lights are now a dime a dozen in the market-place. But “on-camera” is a term that defines a category of compact lights. These lights don’t have to be mounted on a camera and their quality varies significantly by design. Here are the differences in pro quality and c…