Sinclair Broadcast Group Chooses Avid MediaCentral

The Sinclair Broadcast Group signs record contract for Avid’s MediaCentral as collaboration hub for all 64 local news stations.

Sinclair Broadcast Group, Inc., the largest television station operator in the United States, has chosen to standardise on Avid’s MediaCentral Platform to transform content creation and distribution workflows in all of its 64 local news producing stations. Under a record-setting 10 year contract, Avid’s MediaCentral Platform, the centerpiece of the Avid Everywhere collaborative content creation and distribution workflow system, will deliver end-to-end newsroom production and content management tailored to uniquely address Sinclair’s business needs.

Avid Everywhere is based on Avid's MediaCentral Platform

Avid Everywhere is based on Avid's MediaCentral Platform

“Moving to a common production platform across all of our news markets provides us with the platform to create a content sharing news community across Sinclair increasing efficiency and productivity,” said Scott Livingston, Vice President of News, Sinclair Broadcast Group. “Having defined and more frequent technology upgrade cycles will enable us to keep our newsrooms current across the enterprise and allow us to respond to rapid changes like new digital distribution models in a more cost effective way.”

Scott Livingston, VP of News, Sinclair Broadcast Group

Scott Livingston, VP of News, Sinclair Broadcast Group

By standardizing on the Avid platform Sinclair expects to realize significant economic benefits thanks to the efficiencies of a standardized operational footprint across all of its stations. In addition to greater flexibility throughout the enterprise in responding to industry changes, this uniformity of procedure will help keep all of its newsroom technologies consistent.

“Sinclair has always been at the forefront of industry-changing events and technological advances, and this agreement with Avid is another example of that,” added Delbert R. Parks, III, Senior Vice President and CTO of Sinclair Broadcast Group. “Avid’s forward thinking approach to technology acquisition, deployment and support delivers the agility and scalability we need to deliver a higher value product to all of our news markets.”

Delbert R. Parks, III, SVP and CTO of Sinclair Broadcast Group

Delbert R. Parks, III, SVP and CTO of Sinclair Broadcast Group

This is a major achievement for Avid after introducing Avid Everywhere two years ago.

“Our agreement with Sinclair is an outstanding example of how Avid Everywhere can help media organizations overcome the challenges of managing technology, staying competitive, and maximizing the value of content,” said Louis Hernandez, Jr., Chairman, President and CEO, Avid. “With our enterprise-wide thinking, innovative commercial approaches to support longer-term business models, and the industry’s leading open technology platform, Avid is uniquely positioned to help media organizations address the business challenges of today – and tomorrow. We are very proud to be working with Sinclair, who is well-known as a technology innovator in the media space. We couldn’t think of a better partner with whom to launch this groundbreaking managed services deployment model.”

Louis Hernandez, Jr., Chairman, President, CEO, Avid

Louis Hernandez, Jr., Chairman, President, CEO, Avid

Powered by the MediaCentral Platform, the next-generation IP-based workflow for Sinclair’s news producing stations will feature Avid’s Artist Suite, Storage Suite and Media Suite solutions with third-party and custom workflow integrations. Avid Professional Services and Training teams will provide project and fleet management, commissioning, workflow consulting, and a comprehensive training curriculum. Avid’s Customer Care team will deliver a tailored 24/7 support program across the enterprise.

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