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Imagine Builds On A Decade Of ST 2110 Leadership At 2026 NAB Show

Imagine Communications is marking a decade of leadership in ST 2110 at the 2026 NAB Show with advances across its portfolio that enable media companies to maximize existing investments, flexibly mix best-in-class SDI and ST 2110 tools, and migrate to full IP at the pace that is right for their business.

Making its NAB Show debut, SNP-XS offers all the capabilities of Imagine’s flagship Selenio Network Processor (SNP) platform, including support for 12G SDI and SMPTE ST 2110, in a compact footprint perfect for environments where space is at a premium, but performance can’t be compromised. The new SNP-XS delivers ultra-quiet operation and high-performance processing in a deploy-anywhere form factor, making it an ideal solution for edge deployments, facility expansions, remote routing endpoints, mobile production, and any space-constrained environment. It offers flexible I/O configurations and brings the complement of well-known SNP features on day one — including UHD and HDR conversions and fully synchronized 2110 adaptation.

Also making a first appearance on the NAB stage are Imagine’s new XVR playout engines, which are ideal for ingest, playout, and unified origination environments of any scale — especially in SMPTE ST 2110 or cloud-hosted scenarios. Built on modern Linux and data center technologies, XVR engines enable rapid, repeatable, and secure deployment. They support ST 2110, SDI, TS, and SRT for signal interface and natively play all major industry formats, including XAVC, ProRes, and DNxHD. Flexible pricing, including usage-based subscriptions, help media companies grow channel counts without growing costs. XVR playout engines are also among the first to leverage the Intel Ethernet E810 Network Adapter with Intel Tiber Broadcast Suite components, delivering robust ST 2110 performance on all‑COTS platforms.

Imagine continues to push the boundaries of innovation in IP-based production with advances in its Magellan Control System, which is the control platform of choice for modern sports venues, mobile production companies, and broadcasters around the world. Equally compatible with SDI, SMPTE ST 2110, VSF TR-08 JPEG XS, and MPEG-2 TS signals, Magellan Control System provides an intuitive work surface that makes the IP technology underneath feel and act just like a traditional SDI router. At NAB, Imagine will showcase the latest enhancement, Magellan AudioFlex, which provides mono-channel granularity for audio routing, allowing operators to take any channel from any signal and map it anywhere for seamless audio control even in complex IP workflows. In addition to preserving the control workflows familiar to engineers, this capability enhances live production by enabling fast, last-minute gameday adjustments.

2026 NAB Show attendees can get hands-on demos of Imagine’s full portfolio of IP solutions spanning live production to playout at the company’s new North Hall location. 

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