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OpenDrives Shows Off Sports Expertise In The Sports Business Hub At NAB Show 2026

OpenDrives will demonstrate several new innovations at the 2026 NAB Show, with a focus on supporting sports organizations around the globe.

As sports continues to drive growth across the media and entertainment industry—accounting for nearly 30% of all ad-supported TV viewing in late 2025, according to Nielsen—NAB Show 2026 attendees will find OpenDrives sharing its winning professional sports playbook closer to where the action is in the Sports Summit. OpenDrives will demonstrate all their newest innovations: version 2.11, the latest evolution of their Atlas storage management platform, the new OpenDrives Edge hybrid cloud-edge performance accelerator, and the Corporate Creative Solution, which is tailored for both corporate marketing teams and creative agencies, along with the IT teams supporting them.

Introducing OpenDrives Edge, the Hybrid Cloud-Edge Performance Accelerator
Visitors to the NAB Show will be the first to experience OpenDrives Edge, which enables high-performance compute at the edge by facilitating seamless media access and movement between a centralized data hub and edge locations (whether the hub be cloud storage or another OpenDrives Atlas system). Purpose-built for widely distributed teams that require 'local speeds' for their multi-stream 4K/8K workflows, from wherever they work, Edge integrates fragmented hybrid environments into a centrally managed, distributed data orchestration layer that wipes out unnecessary egress fees. By automating the bidirectional 'push and pull' of content, Edge intelligently pre-fetches required assets to the edge and automatically saves local work back to the central source-of-truth, ensuring project-wide synchronization and data integrity without manual overhead. It serves as the essential 'transit layer' for modern production, ensuring that bit-accurate data lives exactly where the artists need it, when they need it, with zero friction.

Announcing New Updates for the Award-Winning Atlas Platform
OpenDrives will demonstrate the latest version 2.11 of Atlas, its flagship storage and data management platform for high-performance media environments.

Updates include expanded cloud integration options now supporting Azure and Oracle Cloud, enhanced monitoring and observability for shared storage, enhanced disk lifecycle management, and enhanced SMB audit logging features to support compliance and security requirements.

Atlas is available across multiple certified hardware platforms, including newly supported configurations based on Dell PowerEdge.

See the Corporate Creative Solution in Action
OpenDrives will highlight its recently launched Corporate Creative Solution, built for corporate marketing teams and creative agencies, and trusted by the IT teams supporting them. This Atlas solution allows creative teams to collaborate on high-resolution media projects while providing IT departments with the governance and security expected from enterprise infrastructure.

OpenDrives will also feature its newest integration with MASV, enabling fast, secure transfer of large media files directly to and from Atlas. Designed for distributed creative teams so they can begin working with assets right away, the combined solution allows content captured anywhere in the world to be delivered instantly to centralized storage. It also simplifies the delivery of massive, high-resolution files, eliminating delays and manual handling. By streamlining these time-sensitive workflows, OpenDrives and MASV help organizations move faster from content creation to final delivery.

OpenDrives is Driving the Future of Media
The OpenDrives team will be on hand to discuss the continued evolution of its company vision and product roadmap, including Astraeus, the company’s emerging cloud-native data services, and its seamless integration with one-to-many Atlas systems. Astraeus’ upcoming data services will give organizations greater flexibility in how they’re able to manage their data throughout the entire data lifecycle, streamline their workflows, and process data through GPU or specialized hardware acceleration cards. 

Demonstrations will be conducted in two West Hall locations: a pod (W3443-E) in the Sports Business Hub and a cabana located at W1158.

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