As media organizations confront rapidly evolving technology demands and the drive for seamless, global content delivery, leaders increasingly seek solutions that integrate smoothly within complex environments. Purpose-built for fast-moving, collaborative workflows, Strawberry enables organizations to organize, and manage projects at the heart of the creative process, addressing gaps often left by traditional MAMs. With Strawberry 7, the user experience has been completely redesigned to be more intuitive, focused, and accessible from any location. These advancements ensure Strawberry 7 transforms complicated processes into clear, highly efficient workflows that support creative teams throughout every stage of production.

Next-Gen Media Intelligence and Seamless Collaboration
Projective will demonstrate how Strawberry 7 provides robust, cost-effective technology that adapts to rapid industry changes. The platform creates a unified, intelligent environment for managing the core components of creative projects, ensuring that your technical infrastructure remains reliable and adaptable.

Key features showcased at the 2026 NAB Show include:

• Full Transcription Benefits: Accelerate the editorial pipeline and reduce workflow bottlenecks. Strawberry 7 automatically generates transcripts upon ingest, allowing users to search for specific spoken sentences globally and import them directly into Adobe Premiere as subclips.
• Secure Media Intelligence: A major obstacle to AI adoption has been the fear of losing control over content. Strawberry 7's indexing and proxy encoding services now incorporate advanced media intelligence that runs entirely within the existing infrastructure—with no exposure to the outside world. This enables semantic search based on visual descriptions, abstract concepts, and human emotions, providing powerful AI insights without compromising security.
• Scalable Hybrid Infrastructure: Effortlessly bridge the gap between on-premise control and cloud flexibility with Strawberry Multisite. Standardize access rights, unify your archive, and enable secure "follow-the-sun" workflows. This flexible toolset optimizes your technology spend by significantly reducing active cloud storage footprints while maintaining uncompromised security.

Streamlined Implementation and Tailored Demonstrations
Having worked with a number of organizations, Projective understands that adopting new workflows can be challenging and has developed an innovative process to ensure a smooth implementation of Strawberry. The company offers a pre-NAB discovery call to review a potential client's workflow requirements. This allows Projective to build a customized demo in minutes at the showfloor, replicating their environment, responding to specific needs, and showing how quick and easy it is to implement Strawberry. The demonstration also includes reports on potential deduplication savings and the value Strawberry can bring to an organization.

Witness the Future of Post-Production Workflows
Technology leaders looking to upgrade their post-production operations and reclaim valuable creative time are encouraged to visit the Projective team in Las Vegas for an in-depth, interactive demonstration of Strawberry 7. Specialists will deliver interactive demonstrations highlighting the cost savings, security upgrades, and seamless scalability that Strawberry 7 offers.