Industry Leaders Unveil Highfield AI, Launch New Era For Enterprise Broadcast Graphics

At the 2025 NAB Show, HighField AI will unveil the industry’s first multimodal agentic AI solution designed to improve professional broadcast graphics workflow efficiency by up to 75%. HighField AI is an advanced AI-powered solution designed to automate repetitive tasks within the media production workflow, focusing first on optimizing the graphics production workflow.
HighField AI is an agentic and multimodal solution purpose-built for the media industry. The system analyzes the stories as written by journalists in their NRCS system such as CGI Open Media and Avid’s iNews. It deploys a set of AI agents that automate tasks usually done by operators: selecting the most suitable graphics templates created with systems such as VizRT and filling them with relevant content, including text, images, and video clips pulled from broadcasters' content repositories. These agents collaborate autonomously to assemble the story graphics, learning from past decisions to improve efficiency and accuracy. While the system operates autonomously, journalists maintain complete control over the final product, safeguarding editorial integrity and quality.
The result is a significant return on existing investments and a faster way to achieve high-quality productions.
Founded by industry leaders Amir Hochfeld, Ofir Benovici, Piotr Koszur, and David Dowling, HighField AI addresses the critical challenges facing the broadcast industry today with a ‘do more with less’ approach that features AI-driven automation and contextually aware insights. Known for their immense contribution to the world of broadcast graphics, Highfield AI leaders have held key roles at Avid, Pixotope, Orad, Ross Video, Sony, and Zero Density. They leverage their combined expertise to solve the industry’s most complex enterprise challenges.
HighField AI empowers smaller teams to achieve professional results previously reserved for major networks, while helping industry leaders streamline workflows and push creative boundaries. Advanced asset tracking allows complete transparency, mapping the origin of every piece of content to ensure authenticity and integrity. Broadcasters can confidently deliver compelling stories that resonate with their audiences, overcoming modern challenges and setting new standards for storytelling.
You might also like...
Building Software Defined Infrastructure: Observability In Microservice Architecture
Building dynamic microservices based infrastructure introduces the potential for variable latency which brings new monitoring challenges that require an understanding of observability.
Broadcast Standards: Kubernetes & The Architecture Of Cloud Compute Based Systems
Here we describe Kubernetes and the taxonomy of containerized architecture based cloud compute system designs it manages.
Live Sports Production: Backhaul In Live Sports Production
Getting content reliably and securely from venue to studio remains key to live sports production so here we discuss the technology and services required.
Monitoring & Compliance In Broadcast: Monitoring Delivery In The Converged OTA – OTT Ecosystem
Convergence or coexistence between linear broadcast, IP based delivery and 5G mobile networks creates new challenges for monitoring of delivery paths, both technically and logistically.
IP Monitoring & Diagnostics With Command Line Tools: Part 4 - SSH Public Keys
Installing public SSH keys created on your workstation in a server will authenticate you without needing a password. This streamlines the SSH interaction and avoids the need to use stored and visible passwords in your scripts.