Ateliere Debut Time Addressable Media Store (TAMS) Replay Capability At 2025 NAB Show
Ateliere Creative Technologies, a GenAI media software solutions company, showcase TAMS (Time Addressable Media Store) replay capability for the first time at the 2025 NAB Show.
TAMS is a BBC Research & Development initiative to encourage time-addressable media storage approaches that enable next-generation media applications. TAMS offers a new way of working with cloud-based productions to streamline fast-turnaround edits. Ateliere Live is uniquely positioned to feed a TAMS media store with time-addressable content, thanks to a unique approach to content ingest and contribution.
A Game-Changer for Live and Remote Sports Production
One of the most exciting use cases for TAMS replay lies in live sports production. With Ateliere Live, content from multiple cameras can be ingested directly into a TAMS-compliant media store in real-time, capturing every detail, from multiple angles. Operators such as technical directors or vision mixers can then initiate replays by selecting a specific camera, previewing a replay window, and integrating it seamlessly with the live program output. This functionality ensures swift access to contextual replays tailored to audience needs.
About TAMS
TAMS is an open framework that brings together object storage, segmented media, and time-based indexing—all through a simple HTTP API. It’s designed to create a shared ecosystem where multiple tools and algorithms can work together seamlessly on the same content, no matter the vendor.
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