Moments Lab’s AI indexing technology MXT generates time-coded, searchable metadata on media files, capturing what's happening in every moment of a video and describing it like a human. It's capable of identifying people, logos, shot types, landmarks, speech, and highlighting the most impactful quotes in a transcript.

The new API enables organizations to better discover their content and gain statistical insights to fuel and shape a myriad of needs including content search, insights generation, curation, and recommendations.

Organizations simply make their files available to Moments Lab, where they’re temporarily stored and analyzed by MXT, before the generated metadata is sent to an existing DAM, MAM, CMS, or other software.

Metadata generated by other AI indexing tools is typically delivered in formats that are difficult to read or cannot be edited, leaving no opportunity for evaluation. MXT produces readable, text-based metadata that’s fully editable within the Moments Lab platform before being sent to existing software, ensuring portability, accuracy, and transparency.