ENCO Brings Vision For AI And The Cloud For Radio To IBC

ENCO has placed a stronger emphasis on technology development for the future of radio broadcasting and production as the company heads to Amsterdam for IBC. The broadcast automation pioneer will introduce its ENCO-GPT AI solution for ad copy generation to international audiences following a successful NAB launch and will showcase its WebDAD 3.0 for remote broadcast and production in the cloud.

WebDAD 3.0
Now shipping, WebDAD 3.0 is ENCO’s browser-based, remote radio automation control interface. A completely revamped architecture, designed to improve the user experience while laying the foundation for future functionality, was unveiled at NAB and will be shown to IBC audiences for the first time.

WebDAD 3.0 lets users remotely manage and control studio-based ENCO DAD radio automation systems from anywhere with an internet connection. Supporting remote access for everything from uploading content and modifying playlists to voice tracking, WebDAD 3.0 lets users efficiently manage their operations and keep their station on-air even when personnel can’t be physically in the studio.

New for IBC, ENCO has made control of the automation system the focus. The latest version of WebDAD offers bidirectional control of playback machines and array panels with improved progression tracking to control playout of on-air content. ENCO has also added a new library editor and FastTRAK one-button voice tracking for simplifying remote talent tasks.

The most visible WebDAD 3.0 change is the modernized redesign of its browser-based user interface for more intuitive operation and to streamline workflows for key features. Security is bolstered with more granular control over user permissions, while support for third-party accessibility assistance tools improves usability for people with impairments or disabilities.

ENCO-GPT
ENCO’s two new AI innovations, AITrack and ENCO-GPT, leverage generative AI models to generate audio content and automate voice tracking and commercial creation for TV and radio workflows. The latest ENCO-GPT solution, powered by AI, creates spec spots and commercials on demand to greatly simplify radio production.

ENCO-GPT shines by helping users to instantly create ad and promotion copy on behalf of sponsors, alleviating the time, energy, and costs spent with traditional methods. An intuitively designed web interface allows users to run ENCO-GPT from anywhere with an internet connection, including mobile browsers.

The workflow is simple: The user first answers a few questions to generate copy for a 15, 30 or 60-second ad. A text window presents the copy, which users can manually edit or re-generate. Next, the user selects the most appropriate voice from several male or female voice options available. ENCO-GPT then allows the user to add the right music bed for the spot before downloading the final down-mixed audio file.

You might also like...

Minimizing OTT Churn Rates Through Viewer Engagement

A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.

Playout & Transmission Technology At NAB 2024

As we approach the 2024 NAB Show we take a look at some of the discussion points and new playout & transmission technologies that will be available for investigation on the show floor.

NAB Show 2024 BEIT Sessions Part 2: New Broadcast Technologies

The most tightly focused and fresh technical information for TV engineers at the NAB Show will be analyzed, discussed, and explained during the four days of BEIT sessions. It’s the best opportunity on Earth to learn from and question i…

Standards: Part 6 - About The ISO 14496 – MPEG-4 Standard

This article describes the various parts of the MPEG-4 standard and discusses how it is much more than a video codec. MPEG-4 describes a sophisticated interactive multimedia platform for deployment on digital TV and the Internet.

Chris Brown Discusses The Themes Of The 2024 NAB Show

The Broadcast Bridge sat down with Chris Brown, executive vice president and managing director, NAB Global Connections and Events to discuss this year’s gathering April 13-17 (show floor open April 14-17) and how the industry looks to the show e…