Genelec Opens Online Virtual Showroom

A section of the Pro Audio Monitoring area of the Genelec Virtual Showroom.
To complement its growing global network of physical Experience Centres, Genelec has introduced its online Virtual Showroom, where visitors can explore a wide range of active loudspeaker systems and technologies in a set of stunningly realistic room settings. This allows customers across the Studio, AV, and Home Audio segments to instantly access valuable Genelec information and resources in a unique and visually engaging interactive environment.
Hosted on the Genelec website, visitors to the Virtual Showroom can experience the latest in VR technology to navigate separate and distinct areas for Professional Audio Monitoring, AV Installation and Home Audio, which showcase both stereo and immersive systems that comprise a carefully selected range of key loudspeaker and subwoofer models. Visitors can then access detailed product information, video content and valuable learning resources, at any time of day and from the comfort of their own environment.
“One of the powerful effects of the pandemic was to focus our minds on how to communicate more effectively via digital marketing channels,” comments Genelec Business Development Director Ken Kimura. “So, we used that period of enforced disruption to explore how to engage closely with our customers in the virtual world, and the Virtual Showroom was a natural result of that planning process – complementing our well-established website and social media channels.”
With the return of face-to-face customer contact, Kimura feels strongly that Genelec now has a perfect balance of demonstration opportunities. “In this fast-paced digital world, the Virtual Showroom has all the benefits of interactivity and instant 24/7 access, while our Experience Centres represent the gold standard in personal contact and critical listening opportunities. Add to that the range of international exhibitions, roadshows, smaller regional events and dealer demonstrations, and there are now more ways than ever for customers to experience everything that Genelec has to offer.”
You might also like...
Microphones: Part 11 - The State Of The Art… And The Potential Of MEMS Microphone Arrays
Here we look from the state of the art in microphones, to what the future may bring with the enticing theoretical potential of microphone arrays built using MEMS technology.
IP Monitoring & Diagnostics With Command Line Tools: Part 2 - Testing Remote Connections
In the previous article, we set the scene for working with the Command Line Interface (CLI) on a UNIX system. Now we will explore some techniques for performing basic tests on our network infrastructure to check for potential problems.
Microphones: Part 10 - Mid-Side (M-S) Recording And Processing
M-S techniques provide useful sound-field positioning and a convenient way to check mono compatibility. We explain the hard science behind this often misunderstood technique.
Microphones: Part 9 - The Science Of Stereo Capture & Reproduction
Here we look at the science of using a matched pair of microphones positioned as a coincident pair to capture stereo sound images.
Microphones: Part 8 - Audio Vectorscopes
The audio vectorscope is an excellent tool for assuring quality in stereo sound production, because it makes the virtual sound image visible in the same way that a television vectorscope allows the color signals to be seen.