Broadpeak Announces New Dynamic Ad Insertion As A Service On broadpeak.io

Monetizing streaming services is simple with new SaaS application dedicated to targeted ad delivery.
Broadpeak has announced a new Dynamic Ad Insertion (DAI) application on its award-winning broadpeak.io software as a service (SaaS) platform. Broadpeak’s fully managed, API-based SaaS dramatically simplifies the delivery of targeted advertising in live and VOD streaming content, increasing monetization for video service providers.
broadpeak.io DAI as a service utilizes server-side ad insertion technology pre-integrated with all major ad servers on the market, reducing the time to market for targeted ad streaming services and enabling OTT service providers to start monetizing their content quickly. The DAI application leverages standard IAB interfaces and protocols such as VAST and VMAP to streamline targeted ad distribution. broadpeak.io DAI as a service provides full visibility into the advertising platform, offering enhanced, data-based observability and robust security.
As part of the content preparation capabilities, broadpeak.io DAI as a service automatically leverages ABR video transcoding and audio normalization with loudness control technology on ad creatives to ensure an outstanding quality of experience for end users. By boosting ad quality, broadpeak.io DAI as a service maximizes ad impression potential.
broadpeak.io DAI as a service streamlines the delivery of targeted ads in live programmatic workflows and unknown ad pod sequences while enabling publishers to easily perform branding with slate or promo content. Furthermore, a live pre-roll feature allows operators to insert an ad pod when viewers start watching a channel or change channels, creating additional monetization opportunities. Pre-roll, mid-roll, and post-roll targeted ad insertion for VOD and catch-up TV are also supported on broadpeak.io DAI as a service.
Ultimately, DAI as a service enables streaming providers to immediately and fully leverage the monetization potential of linear and asset catalog ad inventory, with minimal effort.
Running on the cloud, broadpeak.io DAI as a service offers unparalleled scalability, dynamicity, and agility, helping solve the complexity of streaming distribution. broadpeak.io is backed by 24/7 customer support, providing a seamless service that is approachable for companies of all sizes.
You might also like...
The Big Guide To OTT - The Book
The Big Guide To OTT ‘The Book’ provides deep insights into the technology that is enabling a new media industry. The Book is a huge collection of technical reference content. It contains 31 articles (216 pages… 64,000 words!) that exhaustively explore the technology and…
The Battle To Beat Content Piracy
OTT operators need heightened awareness of how to manage the threat of piracy. But OTT also offers a promise: with the right legal framework, the available technical solutions could bring video piracy to dramatically lower levels.
An Introduction To Network Observability
The more complex and intricate IP networks and cloud infrastructures become, the greater the potential for unwelcome dynamics in the system, and the greater the need for rich, reliable, real-time data about performance and error rates.
Next-Gen 5G Contribution: Part 2 - MEC & The Disruptive Potential Of 5G
The migration of the core network functionality of 5G to virtualized or cloud-native infrastructure opens up new capabilities like MEC which have the potential to disrupt current approaches to remote production contribution networks.
The Business Cost Of Poor Streaming Quality
Poor quality streaming loses viewers at an alarming rate especially when we consider the unintended consequences of poor error reporting on streaming players.