Yospace Highlight Latest Innovations In Ad Insertion At IBC 2022
The company’s latest innovations, which include a new orchestration system and non-linear live streaming, are designed to maximise the monetisation opportunities and user experience of live sports.
IBC 2022 comes 10 years after Yospace’s one-to-one advertising solution for live streaming was first recognised by the IBC Innovation Awards with its seminal project with UK broadcaster ITV. In the intervening time, the company has led the way in driving the technology forward, specifically in delivering programmatic advertising on a global scale.
Orchestration Of Sports Events
Yospace’s orchestration solution for live sports enables rights-holders to easily power linear OTT channels up and down for each event, freeing them from the challenge of managing a 24/7 channel and the usual overheads associated with publishing event-based live channels. The solution empowers sports rights-holders to broadcast and monetise the full calendar of events they have invested in, ensuring dedicated sports fans never miss a moment of the action.
Non-linear Live Streaming
Yospace’s non-linear live streaming functionality enables viewers of live events to rewind a live stream if, for example, they miss a goal in a football match. Advertising is dynamically replaced at the point an ad break is viewed, with accurate impression reporting, even when the viewer is in non-linear playback mode. Non-linear live streaming has already been deployed by several major sports broadcasters, including BT Sport.
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