Yospace Highlight Latest Innovations In Ad Insertion At IBC 2022

The company’s latest innovations, which include a new orchestration system and non-linear live streaming, are designed to maximise the monetisation opportunities and user experience of live sports.

IBC 2022 comes 10 years after Yospace’s one-to-one advertising solution for live streaming was first recognised by the IBC Innovation Awards with its seminal project with UK broadcaster ITV. In the intervening time, the company has led the way in driving the technology forward, specifically in delivering programmatic advertising on a global scale.

Orchestration Of Sports Events
Yospace’s orchestration solution for live sports enables rights-holders to easily power linear OTT channels up and down for each event, freeing them from the challenge of managing a 24/7 channel and the usual overheads associated with publishing event-based live channels. The solution empowers sports rights-holders to broadcast and monetise the full calendar of events they have invested in, ensuring dedicated sports fans never miss a moment of the action.

Non-linear Live Streaming
Yospace’s non-linear live streaming functionality enables viewers of live events to rewind a live stream if, for example, they miss a goal in a football match. Advertising is dynamically replaced at the point an ad break is viewed, with accurate impression reporting, even when the viewer is in non-linear playback mode. Non-linear live streaming has already been deployed by several major sports broadcasters, including BT Sport.

You might also like...

Vendor Spotlight: Telstra Broadcast Services

Telstra helps customers span the globe. Offering a myriad of content delivery, production and playout services, Telstra Broadcast Services allows businesses, governments, communities and individuals to connect and expand their business across the globe in the most cost-effective way.

5G Broadcast Gains Momentum With Field Trials

Video currently drives the most traffic on public networks, accounting for two-thirds of the overall global mobile data consumption. How long it can continue to grow is still up for debate.

Electricity: Part 8 - Electric OB Vans

We are told that in the future all cars will be electrically powered. It is therefore quite natural that a broadcaster should consider whether outside broadcast vehicles might follow suit.

Scalable Dynamic Software For Broadcasters: Part 1 - Introduction

IP has succeeded in abstracting away the media essence from the underlying transport stream, and in doing so is providing scalable and dynamic solutions that are facilitated through cloud technologies and software.

Productive Cloud Workflows - Part 1

IP is an enabling technology that facilitates the use of data centers and cloud technology to power media workflows. The speed with which COTS (Commercial Off The Shelf) hardware can now process data means video and audio signals can be…