Telstra Selects GV AMPP To Deliver Champions League Games To Stan Sports
Long-standing Grass Valley customer and partner Telstra Broadcast Services (TBS) has selected GV AMPP (Agile Media Processing Platform) to enable cloud-based production and playout capability for Stan Sport, the Australian streaming service Stan’s premium, live and on-demand add-on sport package.
Using GV AMPP, Stan Sport is now delivering UHD coverage of premium live sports, such as the UEFA Champions League, to their subscribers. While GV AMPP is currently used by other customers in the Australian market, this is the first use of AMPP for cloud-native live sports in the Asia-Pacific region.
At peak times, Stan can manage 32 simultaneous live channels to bring every Europa League game to Australian fans, and for the first time, key Champions League matches, live in UHD. No physical infrastructure is required. TBS provisions each channel for the duration of the game, while Stan Sport operators manage each channel from a customised interface using a standard web browser from anywhere with a public internet connection.
The flexibility of AMPP allows Grass Valley and TBS to create a highly tailored solution to meet business and operation needs. This enables TBS to create new revenue stream opportunities by enabling Stan and other media companies to innovate and deliver new customer experiences.
“We wanted a truly cloud-first solution to deliver the flexibility that is absolutely essential to meet Stan’s requirements,” said Carl Petch, Chief Technology Officer, Telstra Broadcast Services. “We recognised the potential of AMPP when it launched in 2020, and we’ve seen several other successful global deployments of the technology. We’re thrilled to be named a managed service provider for AMPP and to have our first live customer streaming in UHD. We are excited about our partnership with Grass Valley and what we can achieve together using the public cloud environment, our networks and their software.”
John Hogan, Chief Technology Officer, Stan added, “Getting premium live sports content to our subscribers in the most efficient and reliable way, without sacrificing quality, is a key focus for our business. It is vital that we have access to state-of-the-art technology that enables us to do that. Our experience with AMPP and TBS is that they are delivering a streamlined, reliable and robust solution that meets all of our operational requirements. The Stan Sport team is very pleased with the quality and consistency of the platform. It has enabled us to deliver the premium, edge-of-your-seat content for which we are known.”
You might also like...
Learning From The Experts At The BEITC Sessions at 2023 NAB Show
Many NAB Shows visitors don’t realize that some of the most valuable technical information released at NAB Shows emanates from BEITC sessions. The job titles of all but one speaker in the conference are all related to engineering, technology, d…
The Streaming Tsunami: Part 1 - Seeing The Tsunami Coming
Streaming video is on the cusp of becoming a major problem for broadband networks. Up to now we have been dealing with a swell in the streaming sea that has caused a few large waves to crash on to the…
Machine Learning (ML) For Broadcasters: Part 10 - Automating Workflows For Compliance & Moderation
Machine learning and some other AI techniques are increasingly being applied for many aspects of media content compliance and moderation, ranging from technical compliance for parameters such as loudness, to vetting for hate speech.
Compression: Part 6 - Inter Coding
The greatest amount of compression comes from the use of inter coding, which consists of finding redundancy between a series of pictures.
FAST vs. Linear TV: Part 2 - What Are The Real Differences?
FAST can deliver the promise of true personalization intertwined with mass market reach. This heady mix can maximize advertising revenues from the large audiences currently turning away from traditional Pay-TV services towards free streaming services.