Cinegy Partners With Telstra To Expand Its Broadcast Services

Telstra Broadcast Services (TBS), will be expanding its broadcast and playout service offerings based on the Cinegy platform. Cinegy is a provider of software technology for digital video processing, asset management, video compression and automation, and playout services.

Well-established products such as Cinegy Air, known for its scalability, efficiency as well as a feature-rich, intuitive usability, will form the backbone of Telstra’s playout service offering.

The global media industry is expanding to cloud-enabled and software-defined capabilities. Adding new playout capabilities, running on Cinegy software modules, to TBS’s existing global fiber and satellite networks, sets the company up to meet the evolving needs of the broadcast market.

“We’re delighted to be working with Telstra to help them deliver cloud-based playout and associated services” said Daniella Weigner, Managing Director of Cinegy GmbH. “Using Cinegy technology in conjunction with Telstra’s workflow innovations will provide broadcasters with incredible flexibility to manage their content offerings through virtual environments, helping them deploy new services and channels to respond to special events, programming opportunities and new markets in these changing times.”

‘’By partnering with Cinegy, Telstra Broadcast Services is able to remove the shackles of traditional hardware-based solutions and capex cycles that stifle innovation’’ said Andreas Eriksson, Head of Telstra Broadcast Services. ‘’Our MediaCloud solution is setting the benchmark providing the ability to drive software with rapid ongoing development cycles, which is really powerful for our customers as it enables scale through innovation, responsive changes and agile workflows for new and existing offerings.’’

Telstra Broadcast Services has already secured significant playout services in the Australian broadcast market with more customer announcements expected soon.

You might also like...

Essential Guide: Delivering High Availability Cloud

Delivering high availability cloud for broadcast production and transmission environments requires engineers to think in terms of resilience from the very beginning of the design.

Learning From The Experts At The BEITC Sessions at 2023 NAB Show

Many NAB Shows visitors don’t realize that some of the most valuable technical information released at NAB Shows emanates from BEITC sessions. The job titles of all but one speaker in the conference are all related to engineering, technology, d…

Empowering Cloud Through Microservices - Part 2

Achieving higher levels of scalability and flexibility demands a hybrid approach were microservices run in the cloud, on- and off-prem. Also, common APIs hide the complexity of the infrastructure from the user to provide a seamless operation.

The Streaming Tsunami: Part 1 - Seeing The Tsunami Coming

Streaming video is on the cusp of becoming a major problem for broadband networks. Up to now we have been dealing with a swell in the streaming sea that has caused a few large waves to crash on to the…

System Showcase: Gravity Media Opens New Production Centre In London For Remote And On-Prem Projects

Production and media services company Gravity Media has just completed the first phase of technology integration at its new London Production Centre White City, located on the fifth floor of The Westworks building in London. The state-of-the-art facility, officially opened…