Synamedia is integrating technologies from California based Ateliere Creative Technologies into its VIVID Workflow-as-a-Service portfolio (WaaS) for enhanced delivery of low latency OTT.
The partnership brings new integrated streaming and on-demand offerings to market, aiming to give video service providers a competitive advantage by providing a streamlined and simplified viewing experience across all screens.
With this package, consumers can access live or on-demand OTT content, including cDVR, AVOD, SVOD, and VOD, directly through set top boxes (STBs) for main-screens, or through content-focused apps on secondary screens or smart TVs.
“The new offering allows content owners, local channels, and broadcasters that don’t have an OTT presence to easily create on-demand experiences and take advantage of their established brand to reach audiences in exciting ways on any screen or device,” said Dan Goman, CEO at Ateliere. “For consumers weary of navigating and managing a patchwork of content apps and devices, this collaboration simplifies the viewing experience.”
The technology collaboration combines Ateliere’s cloud-based media supply chain platforms, Ateliere Connect and Ateliere Discover, with Synamedia’s VIVID Workflow-as-a-Service Low-Latency OTT offerings. The Synamedia products exploit recent advances in streaming protocols such as HLS-LL, DASH-LL, and HESP, combined with a smart containerization scheme to shave latency a little further, especially for larger deployments.
Ateliere’s Connect platform handles workflow orchestration for media ingest, management, packaging, and delivery preparation. Ateliere Discover creates on-demand streaming experiences and aggregates apps on cable boxes and set-top or mobile devices. The Synamedia user interface gives consumers an intuitive and logical dashboard for choosing, scheduling, and viewing their favorite content.
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