NativeWaves, based in Saltzburg, Austria, has launched a package to enhance streaming video services by weaving in additional content and camera views.
Called NativeWaves EXP and based on a low latency streaming platform coupled with a customizable experience framework, the package is designed to enhance sports, concerts or other live entertainment streams with additional camera angles, audio tracks, instant replays, social media integration and background data on performers, including on-screen navigation.
Viewers can choose an enhanced event-centric experience on smartphone, tablet or mirrored to the TV, or it can be configured as a second screen experience. It can complement the main TV screen by offering additional personalized content and data on the mobile screen, offering an alternative to audio watermarking for synchronization.
In combination with the existing NativeWaves streaming platform, the new framework allows broadcasters and streaming providers to integrate new features into their existing streaming offering. A selling point is that service providers can persist with their existing platform while incorporating stickier fan or audience engagement features. There will then be scope for adding emerging AR/VR features or expanding the fan engagement experiences to different sports and events.
“There is no doubt that deepening the real-time fan and audience engagement experience is the next frontier for broadcasters and OTT services,” said Christof Haslauer, CEO and Co-Founder of NativeWaves. “With NativeWaves EXP, we are offering a simple and low-cost enhancement to the standard broadcast or streaming experiences available today. Events will appeal to a younger demographic in a completely new way by adding views and informational data that match today’s expectations - live or on demand.”
NativeWaves EXP is available now for integration into existing broadcast and OTT streaming ecosystems with three options: NativeWaves Basic, Pro and Enterprise.
The Basic option includes improved low latency streaming that starts from an existing broadcast program feed and adds interactivity, such as on-demand replays. The Pro option can deliver a multi-camera experience, allowing users to select camera angles on demand, and also the second screen support, using NativeWaves multi-screen sync technology to synchronize connected mobile devices to the main television.
Finally, NativeWaves EXP Enterprise allows customers to take control of integration and utilize the EXP features that they want in their own existing streaming app, exploiting NativeWaves shared libraries and engineering support.
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