Estonian Public Broadcasting ERR Uses DELTA-touch For Football

Deltacast’s interactive tool brings real time augmented reality sports graphics technology for on air talent to use in a studio via touch-screen or tablet.

ERR, the Estonian Public Broadcasting, has recently implemented Deltacast's DELTA-touch, an interactive presentation tool for journalists to discuss replays, sports graphics and football analysis in a TV studio environment. DELTA-touch was used for the first time in Estonia during the EURO 2020 competition.

Alvar Tiisler, Sports Broadcaster at the Estonian Public Broadcasting ERR says, “We needed to acquire a live sports graphics solution for our TV studio during the EURO 2020, for big ‘tournaments’ and also for the Estonian League especially for the Estonian National team games. I explained to Deltacast that we wanted to thoroughly modernize our studio level, create a more dynamic studio environment and also receive more feedback about it.

“We knew that we needed a simple – yet, powerful - solution as soon as possible for the start of the EURO 2020. We didn’t have any previous experience with broadcasting graphics for football analysis at all. We are talking about a tool to be manipulated live in our own studio environment. So it had to be quite 'intuitive'.

“People had never seen this before in Estonia. No private TV station in Estonia had ever invested in such a tool and for any kind of sports before. The outcome of the DELTA-touch solution was recognized from the audience. We got a lot of feedback about this new tool. It was very fantastic. Our DELTA-touch got really famous in Estonia.”

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