Primeview To Showcase Chyron PRIME Live Platform At New Broadcast Technology Center

Primeview USA, a leading supplier of visualization and display systems, will feature the Chyron PRIME Live Platform at the brand-new Primeview Experience Center in South Florida. Visitors to the center will have the opportunity to see Chyron products, integrated with products from Primeview and other vendors, operating in a true live environment.

“We developed the Primeview Experience Center to showcase products across all market verticals, including broadcast, venues, corporate, and more,” stated Chanan Averbuch, executive vice president, Americas, for Primeview USA. “We enjoy educating our markets about our advanced display solutions, but it is even better for visitors to be able to see how they would work in a complete, realistic configuration, with an array of equipment and furnishings from various vendors and especially cutting-edge live content driven by Chyron.”

Chyron is providing its PRIME Live Platform, a fully flexible, scalable, and environment-agnostic broadcast system. With PRIME's cloud-enabled software architecture, resources may be deployed as needed. The system offers a core production package — a 2ME switcher, graphics, clip playout, and audio mixing — as well as specialized applications such as branding, touchscreens, AR video walls, display processing, and venue control. PRIME works within a traditional hardware-based control room via COTS hardware, custom IT equipment, or virtualized machine. Or PRIME can drive live production in the cloud on a public (AWS) or private cloud infrastructure. The PRIME Live Platform is adaptable to the content creation, storage, and distribution strategy that best suits the needs of an organization.

The Experience Center features the latest LCD and seamless direct-view LED video wall designs from Primeview Advanced Display Solutions. Blending the functionality of traditional video walls with the most recent advances in display technology, seamless LED walls can have an anti-reflective surface combined with incredible brightness and contrast, specifically to capture an audience's attention and present any content beautifully. The line of video wall solutions is designed to be installed and operated efficiently. Primeview works closely with many hardware manufacturers globally to ensure that connectivity, video processing, and signage software all work together seamlessly. 

You might also like...

TAG Introduces Realtime Media Platform

TAG Video Systems takes advantage of over 70,000 globally deployed probing points to give users the ability to dive deep into streaming content monitoring. The company anticipates more than 100,000 probing point deployments by the end of 2021.

Flexible IP Monitoring - Part 2

In the last article in this series, we looked at why integrated monitoring is a necessity in modern broadcast IP workflows. In this article, we dig deeper to understand what is new in IP monitoring and how this integrates with…

HDR: Part 35 - Creative Technology - Fingertip Control

A few years ago, a prominent manufacturer of studio support equipment did something unusual: it went to NAB with an experienced broadcast camera operator to discuss a part of live production that’s invisible when done well. Following a driven g…

Flexible IP Monitoring - Part 1

Video, audio and metadata monitoring in the IP domain requires different parameter checking than is typically available from the mainstream monitoring tools found in IT. The contents of the data payload is less predictable and packet distribution more tightly defined…

The Future Of TV Engineering

Will AI and ML make TV engineers obsolete? Or will it give engineers more time to focus on crucial live production details and new revenue opportunities?