BTS Launches Ad-Supported VOD Traffic Solution

Broadcast Traffic Systems’ AVOD can take a single VOD asset and create a mini schedule for playout. It can also create breaks within the VOD asset as well as scheduling all associated promotional and branding events.

The channel or platform can easily place advertising into those breaks, which can also be precisely targeted to the viewer to maximise engagement and return on investment for advertisers.

BTS AVOD is a cloud-based application that can be rapidly installed and allows for remote access via a web browser. It is compatible with multiple platforms and regions, allowing for data input in any language. Users can manage scheduling of their VOD assets and adverts, as well as being able to manage ad bookings via the platform.

Craig Buckland, TD, BTS, commented: “Many broadcasters are looking to supplement their linear channels with VOD offerings. Monetising these can be challenging. This tool makes it easy to manage those VOD services while ensuring they can support targeted advertising to maximise those monetisation opportunities.”

With BTS AVOD, users can monetise their content across multiple channels with targeted advertising. It also includes integrated auditing, as well as sales invoicing analysis, giving users complete control over ad sales.

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