Magna Systems deployed an alternate broadcast feed for Greyhound Racing NSW’s (GRNSW) with virtual advertising delivered by AMC Supponor.
The VideoFlow system was used across the public internet with 4G and 5G backup for load sharing at the second biggest event on the GRNSW calendar, Ladbroke’s Golden Easter Egg Event.
AMC Supponor COO, David Adams, explained, “AMC Supponor were demonstrating our latest AI-powered virtual advertising placement system at the event. In order to provide enhanced coverage of the Golden Easter Egg Final for Ladbrokes.com, dailytelegraph.com.au and thedogs.com.au, we worked with Magna and GRNSW to deliver targeted and relevant advertising for the different broadcast feeds.”
AMC Supponor’s AI system can replace static and digital billboard advertising, including ads on the barrier fence and different ads on the track or field through multiple broadcast feeds. At this particular event, Ladbrokes signage replaced barrier signage at the dog races on the Ladbrokes app, whilst local Ladbrokes commentators were at the track.
Adams continued, “The requirement for AMC Supponor was to provide an augmented virtual feed which had ten virtual advertisement locations placed around the track. For each race there were different ads placed in those ten locations through a playlist which was created in the AMC Supponor system for each participating brand. For the enabling technology we turned to Magna who provided us with an excellent VideoFlow solution.”
In totality, Magna set-up and provided a VideoFlow internet gateway to deliver the HD content to Telstra Broadcast Services, who then made it available to Ladbrokes.com, dailytelegraph.com.au and thedogs.com.au. Magna used both the local internet connection and Telstra 5G in a load sharing scenario to deliver the content with zero packet loss across the six hour event. For further efficiencies the VideoFlow solution would also dynamically use 5G data if the internet feed fell below a predetermined data rate, totally in sync and without any picture interruption.
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