Monterosa Has A Cloud SaaS
Monterosa / Interaction Cloud is deployed with ViacomCBS/Nickelodeon.
The Monterosa / Interaction Cloud is described as a real-time engagement SaaS platform that helps make audiences more valuable through loyalty, first-party data and commerce.
Tom McDonnell, CEO, Monterosa, comments: “Media and sports organisations face both threats and great opportunity. With busy internal teams, they need ways to deliver compelling, reliable digital products quickly, feeding their need for audience loyalty, first party data, and commerce. We created the interaction cloud to be the engine room for that engagement, helping them execute their digital strategy quickly with software that slots into their existing environments.”
In 2020, Monterosa saw a 200% increase in unique users - engaging and interacting 5x more than in 2019. This highlights the growth in consumer appetite for interactivity and the consequent sense of community. In the context of a need for revenue diversity, and a demand for more data-driven consumer relationships, the new self-service platform is being made available to organisations in media and sport who want to unlock greater value from their audiences.
Among the growing spectrum of experiences on offer are real-time games, voting, companion apps and interactive video layers - together offering a comprehensive set of ways to enhance their events and digital products.
To harness the value of first-party data for segmentation, predictions and personalisation, the platform's makes it easy to integrate first-party data with Customer Data Platforms, CRMs, Ad Servers and Online Video Platforms.
Monterosa / Interaction Cloud is a multilingual platform, deployed with ViacomCBS/Nickelodeon in the latest edition of its hit Kid's Choice Awards property. This saw the platform service hundreds of millions of votes cast from 24 countries and 17 different languages over a six-week period.
"Monterosa has given us the ability to reach our audience in a new way," says Michelle Cauchi Senior Director, Creative Promotions, Interactive Production Nickelodeon. "They've been instrumental in our growth, making sure our offering can keep up with social media. We can iterate together on products and control everything ourselves from the platform. We would highly recommend both Monterosa and the platform."
You might also like...
Why AI Won’t Roll Out In Broadcasting As Quickly As You’d Think
We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration;…
Designing IP Broadcast Systems: Integrating Cloud Infrastructure
Connecting on-prem broadcast infrastructures to the public cloud leads to a hybrid system which requires reliable secure high value media exchange and delivery.
Video Quality: Part 1 - Video Quality Faces New Challenges In Generative AI Era
In this first in a new series about Video Quality, we look at how the continuing proliferation of User Generated Content has brought new challenges for video quality assurance, with AI in turn helping address some of them. But new…
Minimizing OTT Churn Rates Through Viewer Engagement
A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.
Production Control Room Tools At NAB 2024
As we approach the 2024 NAB Show we discuss the increasing demands placed on production control rooms and their crew, and the technologies coming to market in this key area of live broadcast production.