Hego is providing extensive operations and production services using TRACAB’s unparalleled tracking technology along with Chyron’s PRIME, Virtual Placement, and Paint solutions to create and deliver sponsored and branded data-driven graphics in real time, as well as virtual ad insertion and state-of-the-art telestration.

“With the addition of real-time capture of player tracking data, we are able to enrich the viewing experience for our fans, plus provide new opportunities for our brand partners in our Liga MX broadcasts,” said Miguel Angel Garcia, senior vice president of live events, Univision. “We’ve been pleased with how Chyron and TRACAB’s high-performance solution seamlessly integrates into our system, and with Hego’s expertise in translating real-time data into compelling elements of the match narrative, we’re excited to elevate the experience for our fanáticos in innovative and new ways.”

In spite of COVID-related restrictions and the challenge of working across multiple languages and countries, Hego deployed the solution and a newly trained operations team across four key stadiums — Estadio Azteca, Estadio Olímpico Universitario, Estadio Nemesio Díez, and Universitario — and production centers in Mexico City and Miami within just 10 weeks.

The end-to-end managed service provided by Hego extends from the acquisition of tracking data through delivery of that content to broadcast. Data-driven graphics inserted into the broadcast supply key metrics, highlight player positioning and movement, and use dynamic markers, lines, shading, heat maps, labels, and more to give viewers an in-depth understanding of performance, strategy, and other critical aspects of the match. Additionally, using its new SOLO flypack solution, which also incorporates TRACAB technology and Chyron graphics solutions, Hego will have the ability to take this player tracking and data-driven graphics creation model mobile for future matches played from a variety of venues.

“Through Hego, TRACAB, and Chyron, we are able to offer a unique solution for bringing striking data-driven visuals to live sports broadcasts, and it’s exciting to see TUDN put this solution into play,” said Ariel Garcia, CEO over all three brands. “Provided as a managed service, Hego simplifies and accelerates deployment of advanced player tracking and data visualization while taking the technical and operational burden off the TUDN production team. As a result, TUDN has been able to bring dynamic new elements to its live on-air product quickly and with minimal disruption to day-to-day operations.”