Freeview Australia Goes To Media HQ For HbbTV Service

Freeview Australia has deployed Switch Media’s MediaHQ online video platform to support a hybrid HbbTV service.

The gateway supports the latest HbbTV 2.0 standard, which enables “sophisticated and seamless” integration between broadcast and VOD services, according to the broadcaster.

This has enhanced one of the key user experience features, the service’s always-on “miniguide” and EPG, replacing the default smart TV version. Viewers can now navigate the broadcast schedule more easily, while also browsing and searching for thousands of VOD titles including entire TV series, made available by Freeview’s member FTA broadcasters.

The new launch is the first of four phases. Each phase will target groups of TV sets based on the specific requirements of different operating systems and hardware specifications used across device manufacturers, which differ from year to year. By targeting selected groups of TVs across a phased rollout, Switch Media says it has enabled Freeview to launch its service faster across most devices, with a smoother transition for viewers.

As well as new TVs, Media HQ’s application engine manages app features and displays across different power modes so that older TVs and devices can deliver the best experience the hardware is capable of, according to Switch Media.

“We’re delighted that we can provide our viewers with a streamlined experience that allows them to watch a huge catalogue of free-to-air content across more than 35 channels as well as access to free VOD content of more than 50,000 individual programmes and episodes from back catalogues as well as current programmes and digital exclusives,” said Freeview Australia CEO Bridget Fair.

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