Broadpeak Enriches BkYou Ad Personalization Package

Broadpeak, a French provider of content delivery network (CDN) and video streaming technology for content providers and pay TV operators, has announced the next generation of its BkYou ad personalization package.
Featuring new ad preparation capabilities, this gives pay TV operators and content providers an end-to-end package for ad insertion, supporting the process of ad personalization from origin server to transcoding, packaging, and delivery to end user devices. It can also generate reports giving deeper insights into ad consumption.
“Consumer demand for personalized content, including ads, has really ramped up globally,” said Jacques Le Mancq, CEO at Broadpeak. “With the latest version of our BkYou ad personalization solution, we’re helping customers address this important trend. New features, such as ultra-fast transcoding, end-to-end management, and ad packaging, streamline the delivery of targeted advertising so that operators and content providers can enhance opportunities for monetization.”
Broadpeak has increased the number of ads that operators and content providers can support in their library offering. This brings more ad choices and additional possibilities for video monetization, the company argued. BkYou has also been optimized with faster transcoding and an ad fallback mechanism that maximizes the number of ad impressions, while reducing errors.
Finally, Broadpeak has enhanced BkYou with new ad hosting and ad packaging capabilities, on top of the existing manifest manipulator features. This, said Broadpeak, ensures targeted ads can be better addressed during popular live events while also supporting VOD and cloud PVR use cases.
You might also like...
IP Security For Broadcasters: Part 12 - Zero Trust
As users working from home are no longer limited to their working environment by the concept of a physical location, and infrastructures are moving more and more to the cloud-hybrid approach, the outdated concept of perimeter security is moving aside…
IP Security For Broadcasters: Part 11 - EBU R143 Security Recommendations
EBU R143 formalizes security practices for both broadcasters and vendors. This comprehensive list should be at the forefront of every broadcaster’s and vendor’s thoughts when designing and implementing IP media facilities.
IP Security For Broadcasters: Part 10 - NATS Advanced Messaging
As IT and broadcast infrastructures become ever more complex, the need to securely exchange data is becoming more challenging. NATS messaging is designed to simplify collaboration between often diverse software applications.
IP Security For Broadcasters: Part 9 - NMOS Security
NMOS has succeeded in providing interoperability between media devices on IP infrastructures, and there are provisions within the specifications to help maintain system security.
IP Security For Broadcasters: Part 8 - RADIUS Network Access
Maintaining controlled access is critical for any secure network, especially when working with high-value media in broadcast environments.