Featuring new ad preparation capabilities, this gives pay TV operators and content providers an end-to-end package for ad insertion, supporting the process of ad personalization from origin server to transcoding, packaging, and delivery to end user devices. It can also generate reports giving deeper insights into ad consumption.

“Consumer demand for personalized content, including ads, has really ramped up globally,” said Jacques Le Mancq, CEO at Broadpeak. “With the latest version of our BkYou ad personalization solution, we’re helping customers address this important trend. New features, such as ultra-fast transcoding, end-to-end management, and ad packaging, streamline the delivery of targeted advertising so that operators and content providers can enhance opportunities for monetization.”

Broadpeak has increased the number of ads that operators and content providers can support in their library offering. This brings more ad choices and additional possibilities for video monetization, the company argued. BkYou has also been optimized with faster transcoding and an ad fallback mechanism that maximizes the number of ad impressions, while reducing errors.

Finally, Broadpeak has enhanced BkYou with new ad hosting and ad packaging capabilities, on top of the existing manifest manipulator features. This, said Broadpeak, ensures targeted ads can be better addressed during popular live events while also supporting VOD and cloud PVR use cases.