Sinclair Broadcast Group were among those to use ATEME's solutions, including at the first commercial ATSC 3.0 station launched in Las Vegas last May. This station launch also provided another first by implementing a remote launch of ATSC 3.0, with ATEME’s deployment method expected to become widespread as rollout at more stations continues.

ATSC 3.0 allows broadcasters to compete with streaming service providers by delivering higher-quality video, interactive services, and personalized content. It is the first new standard for US broadcasters in over 20 years, with the potential of transforming the user experience with resolutions up to UHD, HDR, Next Gen audio, emergency alert system warnings, scalable HEVC, and targeted advertising.

Prior to deployments coming to fruition, ATEME supported every major ATSC 3.0 field test, including trials by the National Association of Broadcasters, the Consumer Technology Association, and the Pearl TV organization.

Mickael Raulet, CTO, ATEME, commented, “Having played a key role in the development of this standard, ATEME remains committed to helping more stations across the US and in other markets seamlessly adopt ATSC 3.0 over the next few years as rollout continues, to realize the benefits of this standard.”