This includes support for increasing operational management efficiency, as well as improving the user experience.

The advancements are designed to reduce operational costs while enabling additional broadband pull-through revenues, aiming to reduce subscriber churn for streaming pay TV services. The platform can adapt to any business model, including traditional managed TV, multi-screen 'TV Anywhere', and pure OTT services, according to the company.

Based in Frisco, Texas, MediaKind says the enhancements will help operators unleash the full pay TV experience with live, VOD, time-shifted content, restart TV and Cloud DVR plus Multi-DRM, and packaging on the fly. It also allows consumers to watch anywhere and bookmark content across any device with Chromecast, Download & Go. At the same time, MediaFirst's multi-tenant capabilities facilitate shared infrastructure costs and optimized operations.

Raul Aldrey, Chief Product Officer, MediaKind, said: " With the significant upgrades we've made recently to our cloud-native platform, our customers will be able to leverage the agility, scalability, and fast-to-market capabilities that MediaFirst offers."

As part of MediaKind's widespread adoption and enablement of DevOps practices, MediaFirst focuses on robustness for native cloud evolution and improved carrier-grade quality. By virtualizing managed and OTT services, the MediaFirst TV Platform enables service providers to leverage the agile nature of web-services within a converged multi-screen experience, spanning pay TV in-home, TV Everywhere, and OTT offerings, the company insisted. The platform is now pre-integrated with Evergent's CRM and billing platform, creating a more holistic end to end package that bring industry partners into the MediaKind ecosystem.