In order to drive incremental views and make the broadcasting of more niche events via the ITV Hub, Vualto explains that its partnership with ITV will enable the broadcaster to explore more of its existing sports rights. ITV selected Vualto to deliver the necessary infrastructure to enable the spinning up of pop-up channels for the streaming of live events via its ITV Hub.

Vualto’s Control Hub provides ITV with “dynamic event orchestration”, allowing for the scaling up of resources for a live streaming event immediately before it begins and ability to scale down once it is over, enabling the broadcaster to save on cloud-hosting costs that would otherwise be accrued from having the service continuously running.

Vinay Kumar Gupta, Senior Architect - ITV Video Platform, comments: “We are committed to providing our viewers with the best range of content, and our long-term focus is on delivering that choice via our ITV Hub platform. Vualto’s solutions and expertise have been invaluable in delivering the necessary infrastructure to ensure the commercial success of some of our more niche sporting events, and we look forward to the next stage of the project.”

Following a successful first test with ITV via its ITV Hub platform for the British Touring Car Championship, Vualto will deliver further support for a calendar of live event streams, including more sporting events.