Sony’s BVM-HX310 Master Monitor Gives Elite Media Technologies Precise Color Grading And More

Offering a full slate of post-production services, Elite Media Technologies, in Santa Clarita, California, has added two Sony 4K HDR master monitors to support its variety of postproduction services. The new 31-inch monitors (model BVM-HX310) will be used alongside existing BVM-X300, 30-inch 4K/HDR OLED reference monitors in critical monitoring situations, mastering and quality control environments.

The new Sony reference monitors support wider color gamuts and provide up to 1,000 nits of full-screen brightness with a 1,000,000:1 contrast ratio. In addition, the new units can be color-matched to the X300 monitors for accurate color reproduction throughout the facility.

Nick Mairose, President and CEO of Elite Media Technologies said that the new monitors address multiple formats and deliverables for his wide variety of clients.

“We use the BVM-HX310 for HDR, SDR 4K, UHD, 2K and HD color grading, as well as quality control and restoration,” Mairose said. “The monitors allow us to offer new services and provide a competitive edge by keeping us ahead of the technology curve – from evolving resolutions, to frame rates and color spaces.

“What stood out with the BVM-HX310 was the monitor’s quad link capability, so we can easily have 4K and UHD routing to every bay in the facility, in addition to the different HDR color spaces,” he said. “Another highlight is the monitor’s presets, which allow for configuring multiple monitoring situations – offering the ability to quickly switch between HDR and SDR without needing to go through menus. Being able to create multiple presets makes it quicker and more straightforward for us to set up, integrate and switch standards, color spaces and resolutions at the push of a button!”

Jason Altman, Vice President of Business Development and Operations, said that from a mastering QC standpoint, there are certain elements being shown on the Sony displays that they didn’t have insight into with past displays.

“Everyone from clients to operators notices the exceptional image quality and dynamic color range,” Mairose said. “The monitors also offer great aperture to prominently and accurately aid in finding pixel related issues and artifacts, especially when mastering shows. They offer us an accurate experience that mirrors what the consumer would see.”

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