With MicroMentions, Veritone introduces a claimed unique new ad unit to the market.
Veritone announces commercial launch of the company’s VeriAds network – software to enable broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers.
VeriAds Spot Network, MicroMentions and Influencer Bridge give media partners access to a wide range of placement options, from preset committed inventory to on-demand run-of-schedule solutions.
VeriAds is backed by Veritone’s proprietary operating system for AI, aiWARE. This is said to enable media partners to create customized solutions that fit their varying ad inventory needs, access rich insights and standardized metrics and reporting, and optimize revenue. Once activated, VeriAds revenue programs are programmatically managed and handle all advertising sales, collections, clearance verification and revenue distribution – requiring minimal operational support and administration from media partners.
“We are excited to introduce VeriAds’ innovative suite of revenue solutions to the media industry,” said Drew Hilles, SVP of Veritone and head of VeriAds. “These programs open up a new avenue for all media partners – from radio and TV broadcasters to podcasters and social influencers – to generate new, incremental advertising revenue in a straightforward way that minimizes operational impact and doesn’t infringe on their existing inventory. The VeriAds suite of solutions also creates new advertising channels for brands, who can now access new native ad and influencer advertising opportunities.”
Similar to traditional broadcast network programs, the VeriAds Spot Network is said to manage the liquidation and fulfillment of run-of-schedule and dayparted ad units for media partners.
With MicroMentions, Veritone introduces a claimed unique new ad unit to the market, available exclusively through VeriAds. MicroMentions is an on-demand live read solution that gives broadcasters full control of their advertising formats and revenue. Simply choose when talent executes the read and what format the ad is delivered in (10, 15 or 30 seconds), and VeriAds MicroMentions handles the rest: the clearance, verification and – most importantly – the revenue generation, all on a guaranteed CPM basis.
VeriAds also includes recently announced Influencer Bridge, a pay-per-performance advertising platform that gives influential audio and video content creators access and control in monetizing their content. The platform allows podcast, Instagram and YouTube influencers the opportunity to maximize unsold inventory through CPA (Cost-Per-Action) advertisements by pairing them with Fortune 1000 brands looking to expand their audience reach through new influencer avenues.
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