NEP Norway Makes Dynamic Ads Appear

NEP Norway is adding dynamic ad insertion to its OTT service Dplay using technology from Appear.

NEP Norway operates Dplay in several European markets, and Dplay has most recently added Spain to the countries where the service is offered. The initial dynamic ad insertion functionality was launched in May for select channels in the Nordic region and new services are being added continuously.

Timothée Thirouin, Director of Digital Advertising Operations for Dplay, said, “Finding partners that understand the entire chain from live broadcast and streaming to the end customer is essential to succeed, and NEP Norway and Appear together have shown themselves to be tremendously capable and helpful.”

The Appear TV ABR provides a scalable, video segmentation engine, just-in-time packager and origin server, together with a storage solution in one suite. Running on standard servers, it allows NEP Norway to design and scale each customer solution.

“Our close relationship with Dplay and NEP Norway has allowed us to develop our product portfolio along with their needs, most recently adding support for dynamic ad insertion in HLS as per their requirement,” said Naser N. Haify, International Account Manager at Appear. “We also support ad-markers in DASH and CMAF for both live and VOD, enabling a wide range of possibilities within dynamic ad insertion for our customers.”

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