NEP Norway Makes Dynamic Ads Appear

NEP Norway is adding dynamic ad insertion to its OTT service Dplay using technology from Appear.

NEP Norway operates Dplay in several European markets, and Dplay has most recently added Spain to the countries where the service is offered. The initial dynamic ad insertion functionality was launched in May for select channels in the Nordic region and new services are being added continuously.

Timothée Thirouin, Director of Digital Advertising Operations for Dplay, said, “Finding partners that understand the entire chain from live broadcast and streaming to the end customer is essential to succeed, and NEP Norway and Appear together have shown themselves to be tremendously capable and helpful.”

The Appear TV ABR provides a scalable, video segmentation engine, just-in-time packager and origin server, together with a storage solution in one suite. Running on standard servers, it allows NEP Norway to design and scale each customer solution.

“Our close relationship with Dplay and NEP Norway has allowed us to develop our product portfolio along with their needs, most recently adding support for dynamic ad insertion in HLS as per their requirement,” said Naser N. Haify, International Account Manager at Appear. “We also support ad-markers in DASH and CMAF for both live and VOD, enabling a wide range of possibilities within dynamic ad insertion for our customers.”

You might also like...

The Sponsors Perspective: Broadcasters Now Need To Care About Quality Viewing Experiences

Thanks to Over-the-Top (OTT) streaming video, content owners and broadcasters have a very different relationship with the end consumer – often a direct one.

Core Insights - Leveraging Cloud Operations For Live Broadcast

More broadcasters are seeing the benefits of moving their operations to the cloud, especially as we are becoming more reliant on remote working. But the transition isn’t necessarily a linear move and hybrid working practices help us balance the u…

Broadcasters Hit By Sharp Rise In Credentials Stuffing Attacks

Broadcasters and video service providers have become ever more attractive targets of credential stuffing attacks for cyber criminals seeking both content and subscribers’ personal details.

Essential Guide: Multiviewers For Flexible Operations

IP and COTS infrastructure designs are giving us the opportunity to think about broadcast systems in an entirely different manner. Although broadcast engineers have been designing studio facilities to be flexible from the earliest days of television, the addition of…

The Sponsors Perspective: The Move Towards Next Generation Platforms

Whenever I’m asked about my opinion on the transition to IP, I always state that the impact can’t be appreciated until its history is understood. This brings into context the need for broadcasters to educate and surround themselves wit…