The Appear solution provides a video segmentation engine, just-in-time packager and origin server plus storage.
NEP Norway is adding dynamic ad insertion to its OTT service Dplay using technology from Appear.
NEP Norway operates Dplay in several European markets, and Dplay has most recently added Spain to the countries where the service is offered. The initial dynamic ad insertion functionality was launched in May for select channels in the Nordic region and new services are being added continuously.
Timothée Thirouin, Director of Digital Advertising Operations for Dplay, said, “Finding partners that understand the entire chain from live broadcast and streaming to the end customer is essential to succeed, and NEP Norway and Appear together have shown themselves to be tremendously capable and helpful.”
The Appear TV ABR provides a scalable, video segmentation engine, just-in-time packager and origin server, together with a storage solution in one suite. Running on standard servers, it allows NEP Norway to design and scale each customer solution.
“Our close relationship with Dplay and NEP Norway has allowed us to develop our product portfolio along with their needs, most recently adding support for dynamic ad insertion in HLS as per their requirement,” said Naser N. Haify, International Account Manager at Appear. “We also support ad-markers in DASH and CMAF for both live and VOD, enabling a wide range of possibilities within dynamic ad insertion for our customers.”
You might also like...
Outside Broadcast connectivity using managed and unmanaged networks is delivering opportunities for employers that enhances productivity through flexibility, scalability, and resilience.
For a serious discussion about “making streaming broadcast-grade” we must address latency. Our benchmark is 5-seconds from encoder input to device, but we cannot compromise on quality. It’s not easy, and leaders in the field grapple with the trade-offs to en…
Signal transducers such as cameras, displays, microphones and loudspeakers handle information, ideally converting it from one form to another, but practically losing some. Information theory can be used to analyze such devices.
Connecting a camera in an SDI infrastructure is easy. Just connect the camera output to the monitor input, and all being well, a picture will appear. The story is very different in the IP domain.
LL35 is a “If you build it, they will come” attempt to attract the young gaming community to live streaming and TV content.