TDF and ENENSYS have announced a new strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.
TDF has chosen to partner with ENENSYS Technologies, whose expertise lies in advertising insertion, to accelerate the development of its targeted advertising solution dedicated to DTT (Dynamic Ad Substitution).
TDF has developed an innovative solution for dynamic substitution advertising on DTT, thanks to the HbbTV technical environment. In a transparent manner for the viewer, the advertising broadcast by the DTT stream is replaced by a targeted advertisement; the first trials for this solution took place in December 2018, and proved to be successful with positive results.
TDF's solution completes the ENENSY' offer, and the company plans to facilitate the adoption of the solution to all standards and technical environments of DTT, including the American standard ATSC3.0. It will complement ENENSYS 'AdsEdge offering, which enables regional targeting in DTT networks and is already deployed commercially in Europe.
The new partnership will, therefore, make it possible to offer an innovative and comprehensive targeted advertising offer to all broadcasters in France, Europe and all over the world.
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