RTL Buys UK Targeted Advertising Firm Yospace

Luxembourg’s broadcaster and content producer RTL Group has acquired UK-based provider of advanced advertising technology Yospace in a bid to boost revenues.

RTL, which operates in Germany and other European markets, said the deal worth $33 million will bring in technology that complements its SpotX adtech platform, aiming to boost revenues from its premium streaming segments of video on demand (VoD) and live services delivered to connected devices.

RTL wants to exploit Yospace's server-side dynamic ad insertion capabilities, which allow generic commercials to be replaced in the broadcast stream with more targeted and personalised ads. The acquisition is an important step towards building out the company's total video portfolio and “local streaming champions” in the markets where it has strong families of channels, according to Bert Habets, RTL Group CEO. “The Yospace technology makes advertising on streaming services more personal, which means a better consumer experience for superior monetisation of our premium advertising inventory” said Habets.

Yospace CEO Tim Sewell and chief technology officer David Springall will continue to run day-to-day operations at Yospace, whose customers include BT Sport, TV4, ITV, and Seven West Media. The core product is CDS Advanced Streaming, which enables mid-roll ad insertion across web, streaming set-top boxes, tablets and mobile platforms. This operates as middleware within an operator’s existing ad serving infrastructure to exploit established campaign management and ad performance tracking. For live streaming there are features such as rights-driven program blackout, automated live-to-VoD asset creation and time-shifted linear playback. For on-demand video, client-side SDKs enable functions such as trick-play management, ad clickthrough, overlays and ad tracking, while delivering the telemetry essential for third-party analytics platforms.

The deal expected to close on 1 February.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Building On IP COTS

Transitioning to IP improves flexibility and scalability, both of which are achievable using COTS IT equipment. But can COTS solve every challenge? Or does broadcasting still have some unique and more demanding requirements that need further attention? In this article,…

The Move Towards Next Generation Platforms

Whenever I’m asked about my opinion on the transition to IP, I always state that the impact can’t be appreciated until its history is understood. This brings into context the need for broadcasters to educate and surround themselves wit…

Taming The Virtualized Beast

Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.

Color and Colorimetry – Part 3

The human visual system (HVS) sees color using a set of three overlapping filters, which are extremely broad. As a result, the HVS is completely incapable of performing any precise assessment of an observed spectrum.

Color and Colorimetry – Part 2

At one time the only repeatable source of light on Earth was the sun. Later it was found that if bodies were made hot enough, they would radiate light. Any treatment of illumination has to start with the radiation from…