Nielsen’s Gracenote Launches Descriptive Metadata Package

Gracenote, subsidiary of video audience measurement and analytics group Nielsen, has released the first in a series of metadata-based products for content search and recommendation under its Advanced Discovery brand.

The firm is trumpeting the use of machine learning algorithms to derive contextually relevant metadata from content going beyond traditional basic descriptors such as genre and title, to include mood, theme, scenario and characters. The firm has kicked off with the first product in the new series called Gracenote Video Descriptors, designed to obtain a finer grained and deeper description of content as a foundation for more personalized video selection.

Gracenote cited as an example Game of Thrones which could be categorized under themes such as “Greed” and “Betrayal” and then Scenarios including “Power Struggle” and “Manipulation.” It could also be assigned to Mood elements like “Dark” and “Gripping”, while the characters could be classified from “Royalty” to “Dragons.”

So, under Scenarios, Gracenote data could be used to identify similar programs based on related descriptors such as “Sweet Revenge” or “Good versus Evil.” The firm contends that by understanding better what Game of Thrones is about and relating those attributes to other programs, Gracenote Video Descriptors can enable more deeply nuanced discovery that unearths content most likely to resonate with individual viewers.

It remains to be seen how successful that approach will be compared with conventional more superficial search methods, but it is notable that Gracenote does not believe machine learning can yet be relied on to extract the metadata unaided. The firm will still rely on a combination of its data scientists and editorial teams to oversee the process with machine learning operating almost in a subsidiary role as a tool to automate some aspects of the metadata generation.

Further releases from the Advanced Discovery suite will be rolled out in 2019, while Gracenote was demonstrating Video Descriptors alongside other entertainment data products at CES (Consumer Electronics Show) 2019 in Las Vegas.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Digital Advertising Surpasses TV and Print for the First Time

The times they are a changin’ and faster than ever. For the first time, digital advertising in the United States will surpass the amount of money spent on traditional ads used by television and print media, a research firm predicts.

Mobile Video Boom Will Drive 5G Roll Out

The mobile video boom will continue over the next few years and consume an ever-greater proportion of overall global network backbone capacity, according to the latest update of the Cisco Mobile Visual Networking Index (MVNI) Forecast (2017 – 2022).

TV’s ‘Back to the Future’ Moment?

Philo T. Farnsworth was the original TV pioneer. When he transmitted the first picture from a camera to a receiver in another room in 1927, he exclaimed to technicians helping him, “There you are – electronic television!” What’s never been quoted but lik…

Server-Based “At Home” Workflows Provide Efficiency For NASCAR Productions

NASCAR Productions, based in Charlotte NC, prides itself on maintaining one of the most technically advanced content creation organizations in the country. It’s responsible for providing content, graphics and other show elements to broadcasters (mainly Fox and NBC), as w…

Special Report: Super Bowl LIII – The Technology Behind the Broadcast

New England Patriot quarterback, Tom Brady, entered Mercedes Benz stadium in Atlanta, GA on February 3rd having already won five Super Bowl games. And through four-quarters of play, all delivered by a television crew of hundreds of technicians, sports casters…