Amazon Web Services has head in the cloud at IBC 2018

The maturation and convergence of cloud technologies across the whole content value chain will be the primary theme for Amazon Web Services (AWS) at IBC 2018.

This in turn will underpin AWS promotion of robust cloud services as the enabler for flexible multiscreen video services within the reach of smaller operators who can benefit from pay-as-you-go pricing without need for significant up-front capital investment.

Demonstrations feature cloud-based media services that support content creation, content distribution, and access to a rich media supply chain. These will be based on a variety of technologies for content production and distribution designed to improve video quality, minimizing bandwidth and storage capacity while optimizing the viewing experience. It will include on-premise as well as cloud products designed to streamline ingest, production, processing, delivery, and networking, as well as help with content production through AWS Thinkbox.

AWS is also talking up the role of AI in its content aware ad insertion where adverts are matched to content through image, object and scene detection.

In fact, most aspects of the video chain feature somewhere on the company's agenda for IBC, with other topics including quality-defined variable bitrate control (QVBR) that automatically adjusts to the complexity of source content, maintaining high-quality video while reducing storage and distribution costs. This sounds like yet another term for content aware encoding otherwise referred to as context adaptive compression.

Also showing is CMAF (Common Media Application Format) for OTT Distribution, which allows operators to achieve video quality improvements, with better compression efficiency and simpler content creation as well as storage. There will also be presentations of High Dynamic Range (HDR) with conversion of any combination of HLG, HDR10, and SDR sources for playout as HDR10 and HLG channels at any resolution. This enables broadcasters to bring HDR channels to market with a mix of existing SDR and HDR content.

Then on the production side AWS will feature Automated Sports Highlights and Graphics Creation. Here Amazon Rekognition and its Media Services division enable automatic creation of highlight clips and on-screen graphics for live sports without user intervention.

The stand will host multiple vendors of the Amazon Partner Network, highliging cloud-enabled packages for content creation, content rights management, digital asset management, metadata creation, transcription and workflow automation. T

You might also like...

A Practical Guide To RF In Broadcast: The Future Of OTA TV In The US

At the moment it is far from clear exactly how the OTA TV landscape will evolve in the US over the next few years… the only sure thing is that we are in a period of rapid change.

How Starlink Is Progressing As An Alternative To 5G

TV stations have mostly parked their satellite trucks and ENG vans in favor of mobile bi-directional wireless digital systems such as bonded cellular, wireless, and direct-to-modem wired internet connections. Is Starlink part of the future?

The Streaming Tsunami: Part 7 - How Immersive Experience Pushes Streaming Video Technology Forwards

We discuss the accelerating evolution of immersive media experiences & consumer technology, whether the mainstream media is keeping pace with the gamification of media consumption and the exponential growth in delivery capacity that will be required to support mass audience…

A Practical Guide To RF In Broadcast: Other Radios In TV Stations

Why keeping control of wi-fi and other devices within a broadcast facility to ensure there is no interference with critical devices is essential.

The Big Guide To OTT: Part 7 - Content Delivery Networks

Part 7 of The Big Guide To OTT is a set of three articles which examine the pivotal role of CDN’s, how they are evolving and how Open Caching aims to support broadcast grade streaming.