In this podcast, Matthew Goldman, president of SMPTE, Andrew Jones of IABM and Brad Gilmer of AMWA, talk about the IP Showcase at NAB 2018.
The three panellists discuss the three primary aspects of the Showcase:
The second aspect, on which IABM is very strong, is education.
The third aspect is real-life use cases that shows actual work flows built with this new technology. It is about taking broadcasting into the next generation, so you can virtualize everything.
Matthew Goldman explains how “We are seeing is the movement towards more agile processing. It's about the economies of scale of technology. Let's reuse and leverage off the IT industry and develop what we need to do. At the same time—and this is key for broadcasting—we still have to have the right quality of service, to have real-time, 24 by seven, by 365 operations.“
Brad Gilmer describes some of the real-work use cases: “a number of mobile trucks are looking at going IP. In addition to the weight savings and the amount of space that traditional SDI router occupies compared to an IT router. There's also just the ubiquity of ethernet transport. If you can run one fiber out to a remote location, that one fiber, gives you video transport, gives you audio transport, gives you POTS telephone connection, gives you prompter feeds, and it's bi-directional. So in a mobile environment this sort of IP transition makes a lot of sense."
Brad Gilmer continues: when you talk to a number of the business leaders in the industry and you ask them why are you looking at IP infrastructure, the answer is because in order to meet the sort of business opportunities they see coming just around the corner and also are forecasting in the future, the only way that they can potentially deliver this in the future is going to be through some sort of IP based infrastructure. I think that's important to realize, it's not just some kind of monolithic view, how much money do I save when I solve the current problem that I have today with this new technology. There's more to it.
The conversation moves on to the Joint Task Force on Network Media. This was formed by the Advanced Media Workflow Association, The European Broadcasting Union, the Society in Motion Pictures and Television Engineers and the Video Services Forum as a way to coordinate standards development.
Matthew Goldman sums up, “So again, it's this industry cooperation bringing it all together. Where people said a few years ago, oh this is going to take forever to do, here we are, just a few years later with real interoperable equipment being shown in the IP Showcase.”
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