DHX unleashes Teletubbies with Interplay

Canada’s DHX Media, which owns the world’s largest independent library of children’s programming, is implementing an Avid-based media asset management system to manage and distribute its programming.

Over the last eight years, DHX has built a massive library of programming through rights acquisitions and by creating original content. It owns shows including Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi. With over 11,000 archived half-hours, including multiple languages and versions of each, media management was a major challenge for the content owner.

Previously, DHX staff searched through network folder structures to locate media, which was time-consuming and lacked efficiency. Avid Interplay MAM will integrate the company’s media storage, transcoding, and distribution processes, making the workflow more efficient.

“The Avid MediaCentral Platform provides us with a simple and hassle-free way to manage media across our entire network,” stated Matthew Haliniak, VP of Distribution Operations, DHX. “We anticipate that Interplay MAM will enable us to accelerate our entire production workflow, maximize our business opportunities, and deliver content to our audience in entirely new ways.”

DHX also owns Family Channel, the most viewed children's television channel in Canada, as well as Disney Junior and Disney XD in Canada.

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