Report: Ooyala, Metadata: The Future of Video from Concept to Consumer

The industry’s realization of the importance and value of metadata has been growing: The recent Pay-TV Innovation Forum 2017 survey from NAGRA and MTM found that the majority of pay-TV executives believed data and analytics would be crucial to the direction of pay-TV over the next five years.

Metadata use is growing because it helps content producers and distributors adapt to changing business requirements, build greater efficiencies, optimize content slates and revenue, and create more relevant experiences for consumers.

Basic data, such as timecode, is automatically created and used from the very beginning of a video’s life all the way to the end. The integration of modern media logistics platforms and online video platforms has now highlighted the abilities that enriched metadata has to enhance video workflows, reporting and performance.

For instance, as a video continues on to being published and monetized across screens, video metadata can be harnessed for integration with ad management and programmatic trading platforms. Metadata is used within a video platform’s CMS workflows to determine specific content restrictions — such as licensing windows — and to remove or flag content accordingly. Discovery and personalization cannot function without metadata use.

Automated metadata extraction from video now offers a deeper connection to metadata than was previously possible. Machine learning systems can pull audio transcripts, detect faces within videos, and analyze text to identify key topics. Metadata can also be used to rapidly solve system breakdowns, bottlenecks or other issues that delay operations.

Metadata has become the core component of video today, driving future opportunities for content efficiencies, engagement and monetization. Ultimately, metadata enables producers and distributors to achieve more powerful asset management and business performance at any point in the life of a video asset.

“Metadata: The Future of Video from Concept to Consumer” is the latest offering from Ooyala. It explores metadata in great detail — what it is, how companies are harnessing it deeply to build value for their media assets, and how it’s already shaping the video of tomorrow.

Registered readers can download the full white paper at the link below.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

5G And Live Production

This past summer the NBA did a little experimenting using 5G and mobile phones to cover their summer league. This is not User Generated Content (UGC) by any means. It also was not an off the shelf deployment of 5G…

PTP Explained - Part 3 - Operational Supervision Of PTP Network Services

In the previous two parts of this four-part series, we covered the basic principles of PTP and explained how time transfer can be made highly reliable using both the inherent methods IEE1588 provides as well as various complementing redundancy technologies.…

Cyber Security Is An All Industry Issue

Cyber security impacts everyone and every industry. One unifying comment from cyber security experts is the bad guys are mostly winning. The good guys are fighting the good fight and we each need to do our part. One of the…

The Sponsors Perspective: Production Automation For Immersive Audio

Lawo’s Christian Struck looks at the potential for production automation in immersive sports broadcasting, and how it can help move towards a personalized, object-based experience.

What Is The Role Of NMOS In ST2110 Adoption?

At the recent IBC conference, vendors were showing ST2110 compatible products. The IP pavilion was there to demonstrate how it all works nicely together, all interoperable, etc. There were sessions to introduce and provide the information and knowledge to implement…