Report: Ooyala, Metadata: The Future of Video from Concept to Consumer

The industry’s realization of the importance and value of metadata has been growing: The recent Pay-TV Innovation Forum 2017 survey from NAGRA and MTM found that the majority of pay-TV executives believed data and analytics would be crucial to the direction of pay-TV over the next five years.

Metadata use is growing because it helps content producers and distributors adapt to changing business requirements, build greater efficiencies, optimize content slates and revenue, and create more relevant experiences for consumers.

Basic data, such as timecode, is automatically created and used from the very beginning of a video’s life all the way to the end. The integration of modern media logistics platforms and online video platforms has now highlighted the abilities that enriched metadata has to enhance video workflows, reporting and performance.

For instance, as a video continues on to being published and monetized across screens, video metadata can be harnessed for integration with ad management and programmatic trading platforms. Metadata is used within a video platform’s CMS workflows to determine specific content restrictions — such as licensing windows — and to remove or flag content accordingly. Discovery and personalization cannot function without metadata use.

Automated metadata extraction from video now offers a deeper connection to metadata than was previously possible. Machine learning systems can pull audio transcripts, detect faces within videos, and analyze text to identify key topics. Metadata can also be used to rapidly solve system breakdowns, bottlenecks or other issues that delay operations.

Metadata has become the core component of video today, driving future opportunities for content efficiencies, engagement and monetization. Ultimately, metadata enables producers and distributors to achieve more powerful asset management and business performance at any point in the life of a video asset.

“Metadata: The Future of Video from Concept to Consumer” is the latest offering from Ooyala. It explores metadata in great detail — what it is, how companies are harnessing it deeply to build value for their media assets, and how it’s already shaping the video of tomorrow.

Registered readers can download the full white paper at the link below.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Building On IP COTS

Transitioning to IP improves flexibility and scalability, both of which are achievable using COTS IT equipment. But can COTS solve every challenge? Or does broadcasting still have some unique and more demanding requirements that need further attention? In this article,…

Essential Guide: Immersive Audio Pt 3 - Immersive Audio Objects

Immersive audio transforms the listening environment to deliver a mesmerizing and captivating experience for a wide range of audiences and expansive group of genres.

Taming The Virtualized Beast

Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.

AI – ML – DL – The Differences

Artificial Intelligence is more than just one element. In this article, we look at and describe the many parts AI encompasses.

Cyber Security - A DAM Issue

After visiting the recent Henry Stewart DAM (Digital Asset Management) conference in New York, Gary Olson asked some very difficult questions of Cloud vendors regarding security. Their responses may surprise you.