Drawing on comprehensive experience in TV and video productions, nachtblau GmbH has developed 'medialoopster', a media asset management solution that implements production processes more efficiently, faster and also more cost effectively. medialoopster (a MAM system) enables more effective management of moving images during the production process. Moreover, it is also a highly sustainable solution as these images can potentially be re-used. All work processes are optimally supported, from material collection, research and processing in the editing system to distribution and archiving all the way to the search for available assets and their re-use. By means of an intelligent metadata system even the smallest of image units can be found in video material in an extremely efficient and uncomplicated way. Additionally, various add-on modules are available to customise individual workflows. medialoopster optimises the media workflow and automates procedures in the production process including import, transcoding, file transfer and archiving.