Back in 2005, our founder Tõnis Liivamägi, an avid cinematography enthusiast, was obsessed with 35mm DOF adapters. Having a background in product design, it soon became apparent that when he failed to find a feasible existing solution it made much more sense to build one by himself.This led to inventing a super compact electronical ground-glass holder, that fit into readily available macro tubes. Oh man, there was much rejoicing in the forums.
So one thing lead to another, and our first mainstream product, LCDVF, was born in 2009 as a response for the HDSLR community looking for affordable, yet top quality LCD viewfinder. After its notable success, we are now venturing further into design and development of photo and video accessories. Soon to be announced products include smart lights, premium quality mic preamps, AV IQ I/O boxes and much more.
Our products are geared towards documentary filmmakers, journalists and small camera crews who all require compact but rugged gear, although the profile of our clients starts from the very beginner DSLR-filming enthusiasts. However, all of them share the same high expectations. Meeting those expectations is both a huge challenge and great fun. This is what keeps us going.
Our core values are: unparalleled design and usability, justified pricing and continuous involvement of the community.
We are headquartered in Tartu, Estonia, Northern-Europe. Tartu is the second largest city in Estonia. In contrast to Estonia's political and financial capital Tallinn, Tartu is often considered the intellectual and cultural hub, especially since it is home to Estonia's oldest and most renowned university. In addition to science, we also have excellent access to various production facilities.