RUSHWORKS has been providing so-called “Channel in a Box” solutions since 2001, simplifying operations and reducing the need for capital investment in additional ‘outboard gear’. In many cases it also reduces the head count at a station, providing even more opportunity to enhance the bottom line for broadcasters who are faced with an uncertain future going into the spectrum auctions in 2015.

Our approach to the market, which includes full power, low power, and PEG channels (Public/Education/Govt), is to provide high performance, low cost solutions that meet the needs of all, with no product distinction relative to the markets. Our A-LIST BROADCAST Automation and Streaming Systems effectively integrate a traditional “broadcast server” with a bulletin board system, thus creating a distinctive point of difference with this two-in-one “hybrid” solution. This means less money invested, and a single scheduling and operations model to learn and use.

We designed our user interface for intuitive, drag and drop scheduling of all elements. We created a companion A-LIST EVENT RECORDER that uses the same scheduling interface to capture multiple events over the course of a day, selecting the appropriate router inputs for each capture session. Our SegmentR utility is a fast and efficient method for trimming files and/or creating virtual segments from long files, and can also export segments as individual clips.

The price/performance value is also distinctive, with single channel input/output SD systems starting at $8,495. Other features include the ability to play multiple formats, including MPEG-2, H.264, AVI and MOV files back to back, automatically up-converting SD to HD or down-converting HD to SD “on the fly”. You can configure a system with up to four channels, with any combination of SD and HD output. The output graphics engine supports two layers of independent crawls, a dedicated EAS crawl, animated snipes, Up Next messages, text overlays, RSS feeds, real time hyper-local NOAA weather updates with graphic displays, remote Emergency Management crawls, interfaces with most audio/video routing switchers, and the ability to import third-party traffic and billing logs.

We refer to our systems as “powerfully simple” – appropriate solutions for changing times.