Nielsen has acquired Sorenson Media, a leading addressable TV technology provider that will help transform TV from a one-to-many to a one-to-one medium by powering addressable ad delivery and measurement.
Sorenson Media is focused on providing TV & Video solutions that enable its customers to adapt and thrive in an increasingly digital world. Founded in 1995, Sorenson Media has been at the forefront of innovation in the world of digital video and television for nearly twenty years. Sorenson’s award winning Squeeze range of encoding and streaming products have been used by video professionals for over a decade to bring quality video to connected devices. Sorenson’s Spark range of products draws on this rich heritage and assists broadcasters, advertisers and content owners to bring digital media capabilities such as addressability, interactivity and real-time measurement to the world of broadcast television. Located in the heart of the Rocky Mountains, Sorenson Media is proud to contribute to the growing tech industry in the greater Salt Lake City area, which is quickly becoming known as Silicon Slopes.