Internet Service Providers (ISPs) are experiencing significant growth in bandwidth consumption largely due to the uptake of OTT video services and the growth in numbers of connected devices per household. ISPs are therefore navigating the path of making investments in their networks that support their own financial requirements and their customers’ expectations.
Demand for internet connectivity continues to grow rapidly. Internet Exchange Providers are now part of our critical infrastructure and their integration with ISPs and Content Providers is defining CDN and network expansion.
With the ongoing growth of OTT content consumption, and the drive from live sports broadcasters to provide high-scale and high-quality Direct to Consumer OTT services, Streamers and their customers now demand streaming services that operate at the scale and quality of existing broadcast services.
OTT operators need heightened awareness of how to manage the threat of piracy. But OTT also offers a promise: with the right legal framework, the available technical solutions could bring video piracy to dramatically lower levels.
This is a story about the COO of a media business, that shines a light on the thinking underway at the leading edge of the media industry, where the balance shift from Linear Broadcasting to D2C Streaming is firmly underway.
OTT is driving the next great rebundle. After years of D2C streaming, unbundling and fragmentation, we are now reaching a stage where we have so many D2C Apps that consumers are looking for simplicity and convenience again.
OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.
Poor quality streaming loses viewers at an alarming rate especially when we consider the unintended consequences of poor error reporting on streaming players.