Zoom (Companies)

We produce a wide array of recording devices, including a line of portable “handy” recorders as well as multi-effects processors, effects pedals, drum machines and samplers. Under the steady hand of CEO Masahiro Iijima, Zoom is dedicated to con

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AI: Real or Hype? (Featured / Editorial)
May 3rd 2020 - 08:00 AM

Many software applications claim Artificial Intelligence (AI) or machine learning as their underlying power. Is this just marketing hype, or is AI a really useful technology for the media and entertainment sector?

AI is not new, it’s been around for half a century or so, but it is only recently that the term has been cropping up in product descriptions. So, what is it and what potential does it have for this sector?