Zoom (Companies)

We produce a wide array of recording devices, including a line of portable “handy” recorders as well as multi-effects processors, effects pedals, drum machines and samplers. Under the steady hand of CEO Masahiro Iijima, Zoom is dedicated to con

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Shine TV Calls on Canon for ‘Hunted’ (Featured / Editorial)
January 26th 2017 - 08:00 AM

The hit series Hunted sees a number of everyday people going on the run from agents who are tracking them down using replicated governmental resources. The series producers, Shine TV, needed to implement an acquisition workflow that would be light, covert and easy to both use and manoeuvre. Shine TV wanted Hunted to look as cinematic as possible. The initial point of reference for the series was the Bourne Identity. DP Dan Etheridge chose the Canon XC10 and LEGRIA mini X for location self-shooting, cutting the footage with broadcast cameras used for the interior shots.

AI: Real or Hype? (Featured / Editorial)
May 3rd 2020 - 08:00 AM

Many software applications claim Artificial Intelligence (AI) or machine learning as their underlying power. Is this just marketing hype, or is AI a really useful technology for the media and entertainment sector?

AI is not new, it’s been around for half a century or so, but it is only recently that the term has been cropping up in product descriptions. So, what is it and what potential does it have for this sector?