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Contrary to widespread belief, the bandwidth required for streaming live or VOD content at quality does not need to be in the multi-megabit domain. Research from content delivery network Akamai and test body Eurofins, suggests that 6-8Mbps is optimal for connected TVs with just 2-3Mbps needed for smartphones. This was for HD content only, which for mobile may well be good enough regardless of the arrival of 4K. The flip side is that viewers are used to a minimum of HD TV delivery via broadcast and expect similar or better quality video streams from OTT. A video stream that equates, at best, to an SD broadcast feed – may no longer be good enough. The Broadcast Bridge examines the findings.
Western Europe is a diverse market for OTT where the big global players are gaining ground but face strong competition from both regional and local service providers. This has been confirmed by several recent reports which have also pinpointed a trend towards Direct-to-Consumer (D2C) delivery, cutting out intermediate tiers of distribution.
Portable external hard drives many look the same, but, of course, they vary by storage capacity and file formats that include names like HFS+, NTFS, FAT32 or exFAT. Those file formats are an endless cause for confusion for the uninitiated.
Telco Access Networks & The Growth Of OTT Video
Telco fixed access networks are “the last mile” to homes and commercial buildings. They play a key role in the delivery of OTT Video, and are undergoing big changes to support its growth. …The US NPT EAS Test
The FCC recently announced plans for national EAS tests. The first EAS test was on 9 November 2011 at 2 pm EST. The result was that approximately half the participants didn’t receive the test message for myriad technical reasons. It took the Commission five years to develop a better EAS plan. Is iHow Devices Drive D2C Streaming
One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management. …Fade 2022…Take 2023!
Ned Soseman, our resident expert on the regional US TV market and NextGenTV, shares his own personal perspective and some anonymous insight from those working in regional US TV stations, on what happened in 2022 and what the coming year may bring. …Electricity: Part 8 - Electric OB Vans
We are told that in the future all cars will be electrically powered. It is therefore quite natural that a broadcaster should consider whether outside broadcast vehicles might follow suit. …Too Few Crew To Meet The Post Pandemic UK Production Surge
There has been an almost inevitable surge in TV production in the UK as the pandemic recedes. The way the sector has rapidly hit production capacity highlights some long-term issues with how the industry attracts and trains new talent. …Sangli Deploys Synamedia Video Technology For Indian Expansion
Sangli Media Communication, the largest independent cable company in Sangli Maharastra, India, has deployed UK based Synamedia’s video technology to increase the number of channels it delivers to local cable operators, while reducing bandwidth. …
