Panasonic (Companies)

Panasonic is an industry leader in professional video products for broadcast, production, sports production, corporate and government markets. The company’s breakthroughs in video acquisition, recording and recording media have been honored with 17 Technology and Engineering Emmys, most recently for t

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NAB 2018: 4K Studio Cameras On Display But Will TV Broadcasters Hesitate? (Featured / Editorial)
April 23rd 2018 - 08:00 AM

Despite the fact that most broadcasters have been slow to embrace 4K production in their news studios, there are a few that have installed the latest cameras in an effort to produce a master file for archiving. They include non-traditional media organizations like Facebook Live, Netflix and YouTube, which all maintain 4K production studios that are made available to users with significant online followers.

Digital Storage: Consider The Options (Featured / Editorial)
July 3rd 2017 - 08:00 AM

A recent report looked at four digital storage technologies; hard disk, solid-state, optical and tape. While each offers its own advantages, choosing the one (or more) best suited for your application requires careful consideration. The differences are significant and for those who create media, being able to safely store and then years later recover that content without errors is often their number one concern.

Cameras and Compression, I Vote for Quality Advancement (Featured / Editorial)
December 18th 2018 - 10:00 AM

Relaxing in the evening, if there is nothing interesting on the internet I turn to television. When there is no new programming that appeals, I may watch reruns, scripted shows, both drama and episodic. Over the last few years the new productions have such a different look from earlier material, and I got to wondering what are the key technologies that have enabled this change to a more realistic look? I came to the conclusion that the key technologies are the CMOS imager and compression algorithms. The former set the standard of the capture image, the latter allows it to be delivered to the viewer.

The HDR Wow Factor is Coming to Broadcasters (Featured / Editorial)
July 31st 2017 - 08:00 AM

We shooters, and the broadcasters that hire us, have long had a noble and worthy goal: that what we see with our naked eye should match what we see on our TV at home. This goal may have seemed elusive or impossible in the past but today, given the advances in technology, especially HDR, the dream of 1:1 capture and display is not only realistic but is already here.