The SMPTE Interoperable Master Format, also known by its abbreviation IMF, has become a buzz word in the industry today. Netflix, Sony Pictures and others have adopted the media exchange format to ensure the highest level of asset compatibility from one organization to its suppliers, clients and outlets. You should be next.
If you are one of those people who think that all HDMI cables are the same, you are not only wrong, but you may be missing out on some major features of 4K television like HDR, high frame rate and the lack of a wide color gamut.
For editors, production and post technology will be the focus of their interests at 2017 NAB.
Despite the fact that most broadcasters have been slow to embrace 4K production in their news studios, there are a few that have installed the latest cameras in an effort to produce a master file for archiving. They include non-traditional media organizations like Facebook Live, Netflix and YouTube, which all maintain 4K production studios that are made available to users with significant online followers.
A recent report looked at four digital storage technologies; hard disk, solid-state, optical and tape. While each offers its own advantages, choosing the one (or more) best suited for your application requires careful consideration. The differences are significant and for those who create media, being able to safely store and then years later recover that content without errors is often their number one concern.
Relaxing in the evening, if there is nothing interesting on the internet I turn to television. When there is no new programming that appeals, I may watch reruns, scripted shows, both drama and episodic. Over the last few years the new productions have such a different look from earlier material, and I got to wondering what are the key technologies that have enabled this change to a more realistic look? I came to the conclusion that the key technologies are the CMOS imager and compression algorithms. The former set the standard of the capture image, the latter allows it to be delivered to the viewer.
We shooters, and the broadcasters that hire us, have long had a noble and worthy goal: that what we see with our naked eye should match what we see on our TV at home. This goal may have seemed elusive or impossible in the past but today, given the advances in technology, especially HDR, the dream of 1:1 capture and display is not only realistic but is already here.
It has been ten years since the first video-capable DSLR cameras hit the market. Not only did the new generation of smaller video cameras turn the video production on its head, but it propelled a decade of innovation of high-quality audio for these small cameras.
OTT video consumption via smartphones is escalating in Sub Saharan Africa as premium satellite TV services decline, although the two trends are only partly connected.
The global pro camcorder market is currently undergoing the largest shift in dynamic since the introduction of the large sensor product in 2010. The 1-inch sensor segment is gathering momentum in the global pro camcorder market.