Grass Valley (Companies)

A leader in content and media technology with market leading solutions, Grass Valley has the industry’s largest R&D engine and a growing financial commitment to the future of this industry. That’s why the world’s lea

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NAB 2018: 4K Studio Cameras On Display But Will TV Broadcasters Hesitate? (Featured / Editorial)
April 23rd 2018 - 08:00 AM

Despite the fact that most broadcasters have been slow to embrace 4K production in their news studios, there are a few that have installed the latest cameras in an effort to produce a master file for archiving. They include non-traditional media organizations like Facebook Live, Netflix and YouTube, which all maintain 4K production studios that are made available to users with significant online followers.

For Equipment Vendors, “Flat” Revenue Is The New Normal (Featured / Editorial)
September 21st 2017 - 08:00 AM

While they displayed a wide range of new technology and systems for broadcasters and content distributors, many established broadcast equipment suppliers exhibiting at the 2017 IBC Show in Amsterdam, groused publicly (and privately) about the state of the industry in terms of new revenue and profitability. Many see customer confusion regarding the exact technology strategy to take going forward (IP?, 4K? 1080p60 HD with HDR?) and a crowded field of competitive products as the two main culprits.

8K - Still Beckoning, But Why? (Featured / Editorial)
June 23rd 2020 - 08:00 AM

There is much talk of 8K ranging from film studios to broadcasters looking to shoot world-class sports events. The Winter Olympics was covered at 8K resolution – proving it's no longer a lab experiment. But is there an advantage in ever increasing resolutions, and what is the business case?

Since the beginning of motion pictures and of television, directors and engineers have been on a quest for better pictures in order to convey artistic intent, or greater realism. This quest includes a move to more pixels, higher frame rates, higher dynamic range, and wider color volume. These together can deliver subtler and more realistic scene rendition and reduced motion artifacts. However, there are constraints, some from the laws of physics, and some from the cost of producing, distributing and delivering higher data rates.